Connections include the people who liked your page or location, installed your app, or checked in to your advertised place within 24 hours of viewing or clicking an ad or sponsored story. If your ad links offsite, you will not see connections data in your Ads Manager.
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About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.