What is Facebook Ads Manager?
Facebook Ads Manager is one of the most, if not the most, important parts of running successful ad campaigns and thoroughly analyzing them using sample or real data from before, during, and after the campaign. You may frequently hear it being used in relation to Facebook Business Manager.
Like Business Manager, this is a 100% free platform to streamline your ads on Facebook. It is easy-to-use and for that same reason is used by pretty much everyone. From step-by-step wizards to complete and total freedom in creating your ad campaigns, depending on what you want, Ads Manager is not an obstacle to creating ad sets. It only makes life easier. It is hard not to take advantage of the insights Ads Manager has to offer such as real-time ad reporting if you are running ad campaigns on Facebook’s platform. You can pause or restart your ad campaigns anytime, export your performance reports, or make changes to your bids.
What Were the 2020 Updates?
Facebook regularly updates Ads Manager to ensure efficiency and maximize their level of user-friendliness. However, some updates are more notable than others.
For one, in 2020, you may have noticed the dashboard change. In an effort to make campaigns and ad sets easier to organize and analyze, they changed the Ads Manager window from having the navigation tabs at the top to having a panel on the left-hand side of the screen with categories that you can click on and expand. Keep this in mind if you’ve taken a quick break— and do not be alarmed if it looks a little different from what you have remembered!
Plus, as a precursor to the iOS14 update that strengthened privacy terms,they implemented the Why Am I Seeing This Feature so make sure you are following all the advertising guidelines as to who you are targeting and how you received their information.
Not to mention, there had also been some updates related to budgeting and the Facebook Ad Auction. In 2020, the campaign budget optimization became the default option for when you are creating an ad campaign which just means that after you set your budget Facebook will automatically distribute it over time in the way that they think will be most beneficial to fulfilling your ad objective. This does not mean that Facebook sets your budget; that is still all you. You can also choose to turn off campaign budget optimization.
Lukas Blazek/Unsplash
How Do I Access Facebook Ads Manager?
When you are on your news feed, you should be able to navigate to the tab called Ad Center and get to what is Ads Manager by being redirected automatically.
There is also a Facebook Ads Manager app that is novel for the standard busy marketer. Through this app Facebook created, allows you to manage your ads anywhere and everywhere. You can do most things you can do on a desktop through the app, or just utilize it for its handy push notification feature.
