The average cost of all actions tracked by your Facebook pixel or conversion pixels on your website after people viewed or clicked on your ad. For example, if you spent $20 and you got 10 page likes, each one costs an average of $2.
The average cost of all actions tracked by your Facebook pixel or conversion pixels on your website after people viewed or clicked on your ad. For example, if you spent $20 and you got 10 page likes, each one costs an average of $2.