AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / CM Tooltip Glossary Pro / Engaged Users

April 13, 2016

Engaged Users

What is the Engaged Users Metric?

This is one of the most important marketing professionals have at their disposal (and also frequently contested). It is key to understanding how your audience, especially those you are targeting, are reacting to the ads that you have been putting out there. It tracks the users that you have not only reached, but through compelling copy and visuals crafted a sort of engagement with your ad or post on your Facebook page. This metric includes those who have liked your posts, commented on it, and shared it. Not only that, it also includes those who have clicked on a link you may have posted or followed a link through your ad. It even includes negative feedback. It is ultimately a very holistic and helpful metric that you should be referring to frequently.

Furthermore, with updates to Facebook Insights that have been rolling out in 2021, Facebook can even provide information on the expected rate of engagement and its ranking. So not only can you project how well your ad can be doing, you can also compare and access how well it’ll be doing compared to other ads that are looking to target the same audience.

Where Do I Find My Engaged Users Data?

Like other similar metrics, this data is available under Facebook Insights. You should be able to access this with a high-level admin account for your Facebook page. There, you’ll see the engaged users column that you can follow over per post. It’ll be hard to miss any dips or hits when you analyze your data this way due to the way that it’s set up.

Bench Accounting / Unsplash

Should I Be Analyzing My Engaged Users?

Analyzing the number of engaged users is integral to understanding whether the content that you are putting out there is resonating with your audience. Not only will it give you a greater idea of lead generators, but it will also aid you in the algorithm and future ad campaigns. (And of course always compare it to the number of people that you have been reaching for context).

Engagement is a sign of relevancy and good content. You want both those things for a good quality ranking.

How do I Boost My Engagement?

Do in-depth research on your target audience. Define them. What resonates with them? Don’t be afraid to ask questions and change direction. Forcing yourself down a path will not lead you to success. 

Comments

comments

Related Articles:
  • Facebook Metrics Defined: Engaged Users
  • 7 Ways to Grow Your Instagram Following with Email Marketing
  • 9 Instagram Marketing Hacks for Local Businesses
  • It's Official! We're a TikTok Partner Agency

Article by Natalie Baumann

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.