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Home / CM Tooltip Glossary Pro / Link Clicks

April 13, 2016

Link Clicks

The number of clicks on links appearing on your ad or Page that direct people off Facebook as a result of your ad. (Ex: clicks to install an app, view an offsite video, clicks to another website, call-to-action button clicks to another website, etc.)

Related Articles:
  • What is the difference between paying for impressions (CPM) and paying for link clicks (CPC)?
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