AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Google Ads Advertising Agency
    • Amazon Advertising Agency
    • Pinterest Advertising Agency
    • TikTok Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
    • Wiki
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / CM Tooltip Glossary / Optimized CPM

April 13, 2016

Optimized CPM

Optimized CPM, Facebook’s optimization bid type, enables you to choose an objective (or goals) for your advertising. To meet these objectives, for example sending users to your website or promoting a product catalog, Facebook will optimize your ads delivery. With optimized CPM, Facebook will bid on your behalf, distribute your budget, and optimize it to meet your objectives.

When Facebook bids on your behalf, it will remain constrained by the campaign budget you define and the values you specify. The dynamic bids allow the system to capture the highest-value impressions for your goals, and you should expect the total ROI on the campaign to exceed that of either a CPC or a traditional CPM campaign.

Optimized CPM is a bid type that shows your ad to people who are more likely to take the action you want. With this bid type, you pay for impressions (CPM) or the amount of times your ad is shown to a user. For example, if your advertising objective is get more page likes, an optimized CPM bid will be shown to people who are more likely to like your page. Your bid will automatically adjust to help your ads reach your target audience without spending more than your budget.

Comments

comments

Article by Natalie Baumann

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible

Posts by Network

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Hiring
  • Press Release

Popular Articles

tiktok-amazon-marketing

How to Use TikTok to Sell Amazon Products

ecommerce-changes-with-covid

How E-Commerce Needs to Adapt in a Post-COVID Economy

social-media-customer-service

How to Use Social Media to Drive Customer Retention

fomo-marketing

7 Great FOMO Marketing Tactics That Will Drive Sales

instagram-rooms

7 Ways to Use Instagram Live Rooms to Engage and Sell

how-to-drive-sales-using-facebook-messenger

How to Excite Customers and Drive Sales with Messenger

How Brands Use TikTok

TikTok Content Inspiration to Amplify Your 2021 Strategy

women-selling-on-amazon

How Women Are Winning on Amazon [Infographic]

facebook-marketing-partner-updates

Updates Announced for Facebook Partner Directory

The 10 Best Facebook Marketing Books That’ll Help Improve Your Ad Results

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Write for Us
  • Press
  • Sitemap

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Our Location

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.