The necessary bid for a specific ad may change over time due to changes in the available pool of ads, as well as the ad’s performance. Bidding below the suggested range will make it unlikely for your ad to receive impressions, so it’s recommend to bid within or above the suggested range. You can check your Ads Manager at any time for the most up-to-date bid range for each ad you’re currently running.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.