AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Locations
  • Pricing
  • Blog
  • Contact
  • 844-236-4686
  • Get Started
Home / Facebook / Due to iOS 14, Audience Network Will Become Bidding Only

October 21, 2020

Due to iOS 14, Audience Network Will Become Bidding Only

Greg Bulla / Unsplash

Audience Network will transition to bidding only, beginning March 31, 2020 due to the iOS 14 update that changes the way companies collect online data. If you’re serious about Facebook advertisement, this is big news.

Although Facebook has already planned to focus on bidding since its roll out back in 2017, the social media company decided to accelerate the update, anticipating the changes iOS 14 will bring to the Audience Network. 

To prepare for this change, Facebook recommends that advertisers contact their app ecosystem partners and Audience Network representatives to access Audience Network via bidding. 

Back in June, Apple announced an update to its latest software, which requires apps to ask permission before collecting data. This change affects accurate ad targeting and measurement on Audience Network, which runs a majority of ads on apps. Ultimately, the change will result in decreased monetization on the Audience Network, says Facebook. 

However, the social media company assures advertisers that limiting Audience Network to only bidding is the best way to move forward, iOS 14 update or not. Bidding helps advertisers maximize revenue and efficiency compared to waterfall, says Facebook. In fact, their 2020 report shows that businesses had a 27% increase in average revenue per daily active user and publishers had a 50% decrease in time spent on ad operations by switching from waterfall to bidding. 

Although Facebook will continue to support waterfall until March 31, 2020, the social media company advises advertisers to transition to bidding to improve their campaign performance. 

Learn More:

What Is the Facebook Audience Network?

Request a FREE 30 Minute Strategy Call
Discover the best ad platforms to grow your business.


Profitable Ads

About Anne Felicitas

Anne Felicitas is the editor for the AdvertiseMint Advertising Blog and writes on Paid Social Advertising which features Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads and YouTube Ads. Anne also oversees the team of writers and contributors, ensuring that AdvertiseMint produces short form, long form and infographics related to businesses looking to hire an advertising agency.

Complete Guide to Facebook Targeting

Facebook Ad Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies

Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

AdvertiseMint

  • Home
  • About
  • Careers
  • Advertising Blog
  • Locations
  • Industries
  • FAQ

Follow Us

Facebook
Instagram
Snapchat
Youtube
Linkedin
Twitter

Services

Facebook Advertising
Instagram Advertising
Google Advertising
Amazon Advertising
Pinterest Advertising
Tiktok Advertising

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Earnings Disclosure | Cookie Policy

advertisemint google partner

© 2023 AdvertiseMint All Rights Reserved.