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Home / CM Tooltip Glossary Pro / What is Relevance Score

August 29, 2016

What is Relevance Score

Relevance Score is a metric that estimates your ad’s relevance to its target audience in real time. The more relevant an ad is to your audience, the better it’s likely to perform. Ads with high relevance scores will be shown to your target more often than your ads with low relevance scores.

For more information on relevance scores, read What Is Facebook Relevance Score?

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About Anne Felicitas

Anne Felicitas is the editor for the AdvertiseMint Advertising Blog and writes on Paid Social Advertising which features Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads and YouTube Ads. Anne also oversees the team of writers and contributors, ensuring that AdvertiseMint produces short form, long form and infographics related to businesses looking to hire an advertising agency.

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