Targeted audience is the number of people your targeting can reach. You’ll see an estimate of this, like the estimate you see while creating an ad. Use the Audience graph to see the difference between how many people you’re actually reaching and how many people you could be reaching. Increase your bids and budget to reach more of your targeted audience.
About Brian Meert
Brian Meert is the CEO of AdvertiseMint, a full service digital advertising agency and regular contributor to our Advertising Blog. Brian has written in-depth articles and marketing infographics that are used by marketing executives around the world. He writes about topics relating to Meta Ads Agency, Instagram Ads Agency, TikTok Ads Agency, Snapchat Ads Agency, YouTube Ads Agency , Amazon Ads Agency, Google Ads Agency, and Pinterest Ads Agency. After completing his MBA in marketing, Brian has spent the last 20 years working in digital marketing and helping clients like Coca Cola, Newegg, Grant Cardone and Consumer Affairs run profitable advertising.