December 29, 2017
Recently, Facebook rolled out a News Feed feature that empowers users and daunts page owners. The new feature, Snooze, which rolled out earlier this month, allows users to temporarily unfollow a person, page, or group for 30 days.
Facebook adds Snooze to a list of Facebook features, Unfollow, Hide, Report, and See First, that control news feed content. With Facebook’s rollout of Snooze, you must post valuable content to avoid being temporarily unfollowed by users. There are a few rules you can follow to dodge the snooze button.
1. Post New Content
To avoid the Snooze button’s wrath, you must post new content. If, for example, you too often posts Nicholas Cage memes, your page’s content can quickly become repetitive. Users will grow tired of the page as one would grow tired of candy after eating too much sweets.
Offer your audience something new by incorporating other types of content into your posts. If you often post articles, try including infographics, videos, live broadcasts, plain status updates, and images in the mix. If you only post articles to your page, explore various topics to keep your audience interested.
2. Don’t Post too Often
Although many blogs encourage you to post regularly, regularly is not synonymous to often. When you post too often, users may perceive your efforts as spam. Remember, users visit Facebook to connect with friends and family. They want their feeds to feature a variety of content from pages, groups, and friends. If your page dominates their feeds, they may unfollow you temporarily.
To avoid employing spammy posting methods, post content three times a day at the maximum, morning, noon, and night, using Facebook’s Page Insights to know when most followers are active on your page.
3. Post Relevant Content
Presenting your page a specific way will cultivate certain expectations in your followers. If, for example, your Facebook page claims to represent your travel blog, followers will expect you to post content related to traveling, whether that’s photos of you in the Bahamas or blog posts about your experiences. Post anything irrelevant, an article critiquing the new Justice League, and you will lose your audience’s interest.
With Facebook’s new Snooze tool, users can temporarily unfollow annoying pages. Your next move is to make sure that page isn’t yours.