AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Facebook Adds Marketplace to Placement Options

February 28, 2018

Facebook Adds Marketplace to Placement Options

Facebook recently added its buy-and-sell platform Marketplace into its list of ad placements. To serve ads to Marketplace, advertisers must click the Marketplace and the native, banner, and interstitial option. Without the latter, advertisers can’t use the former.

When advertisers choose to serve ads to Marketplace, their ads appear within its feed, among Facebook users’ listings.

Facebook advertising expert Jon Loomer finds an ad in Marketplace.

Facebook rolled out Marketplace in 2016 to mimic Craigslist. Much like the buy-and-sell website, Marketplace allows Facebook users to list items they want to sell. Buyers can then search for items based on category, price, or location. All transactions occur outside of Marketplace and Facebook.

Whether or not Facebook created Marketplace to serve as another advertising platform is unconfirmed. Facebook did, however, explain that Marketplace was created for the high volume of Facebook users using groups to buy and sell items.

Advertisers can now choose Marketplace as a placement.

Although Marketplace appears as a placement option, because Facebook has not released a statement about an official rollout, it is likely that this placement is still a test and therefore not yet available to all advertisers.

Fortune first announced the testing of ads in Marketplace in 2017. However, at that time the placement did not yet appear to advertisers.

Marketplace is located in the left column of news feed.

The Benefits of Marketplace

Purchase intent differentiates Facebook’s advertising platform from rival Google’s: while the former is a discovery platform users use to socialize with friends and family, the latter is a platform that users access to search for items to buy. However, because Marketplace users use Marketplace to search for items for sale, it allows Facebook to be both a discovery and a selling platform. The audience that see ads in Marketplace are more likely to convert than any other audience because of their high purchase intent.

But high conversion is not the only benefit Marketplace may bring to the table. Because Facebook’s news feed is already overpopulated by ads and organic posts, the competition for ad space is much more intense. Marketplace serves as an extension of Facebook’s ad platform, freeing space from Facebook’s news feed.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.