On September 6, Facebook officially launched the Facebook Blueprint Certification Test, a test that measures and credits businesses’ knowledge in Facebook ads. When you’re certified, you gain more credibility by receiving a badge that you can add to your website to flaunt your Facebook ad skills. And why should you take pride in an electronic badge Facebook awards you, you ask? Because taking the Facebook Blueprint Certification test is harder than you might think. This isn’t a test you take anytime, anywhere. This test is as serious and as rigorous as your college exams. For example, when taking the test, you have to abide by Facebook’s Certification policy:
1. You may not access or use personal items while taking your exam, including mobile phones, tablets, other electronic devices, bags, coats, books and preparation notes.
2. You must turn off or mute and store away all mobile phones and other electronic devices.
3. You may not use any note paper or writing material at any time during the exam.
4. You may not take breaks during the exam. Once you start an exam, you must finish it without leaving the room. If you leave the room for any reason, your exam will be stopped, and you may not be allowed to take the exam again.
5. You may not disclose or discuss the questions and answers you see on your exam before, during, or after taking your exam.
6. You must read and agree to the Candidate Non-Disclosure Agreement before starting your exam.Learn how to get Facebook Certified. Click To Tweet
Similar to a school exam, the Facebook Certification test requires you to take the test under constant supervision. Once you log in to your exam session, a Greeter will check you in via webcam, verify your identity, confirm that you are taking the intended exam, and perform a security check of your testing environment. After checking in, a Proctor will start your exam for you and monitor you while you take your exam. As you can see, Facebook implements measures that deter test takers from cheating. This ensures that all Facebook certified marketers and entrepreneurs are legitimate.
What Can I Get Certified for?
Facebook awards two certifications:
- Facebook Certified Planning Professional
- Facebook Certified Buying Professional
To obtain the Facebook Certified Planning Professional certificate, you must pass the Facebook Advertising Core Competencies test and the Facebook Certified Planning Professional test. To obtain the Facebook Certified Buying Professional certificate, you must pass the Facebook Advertising Core Competencies test and the Facebook Certified Buying Professional test. You must pass the Facebook Advertising Core Competencies test before you can qualify to test for the other two.
So What Can You Do to Pass the Facebook Certification Test?
You can prepare for the test by refreshing your Facebook ads knowledge through Facebook Blueprint. With more than 50 eLearning modules, Facebook Blueprint will guide you through the basics and complexities of creating and managing a Facebook ad and Facebook ad campaigns. Blueprint contains lessons with helpful videos, infographics, and tests that you can revisit and review anytime.
After finishing Facebook Blueprint, which can take 2-3 days depending on your speed, you can take the Facebook Certification practice exam. Unlike the quizzes you take on Facebook Blueprint, the practice exam contains harder questions that require more time and more analytical thinking.
How and Where Do I Take the Test?
First, you must schedule an exam date with Pearson VUE. When scheduling an exam, you will choose the exam you want to take, review then accept the testing policies, choose a date, and pay the exam fees (around $150 each).
Here are the Facebook Certification offers:
This exam, a core requirement for all Blueprint Certifications, measures your knowledge in Facebook tools, advertising policies, and best practices required to manage Facebook pages. It also teaches you how to create, purchase, and manage ads, select and use advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers. Before you can take the other two exams listed below, you must first pass this exam.
This exam, available on October 2016, measures advanced-level skills in managing, creating and purchasing ads and ad buying types, improving performance and delivery via the ad auction, troubleshooting ad issues, mapping ad formats to advertising objectives, targeting audience, analyzing reports, mapping KPIs to buying objectives, understanding and testing the Facebook pixel and SDK, and leveraging consumer insights and the product catalog.
This exam measures advanced-level kills in managing Pages, selecting and using advertising objectives, targeting audiences for maximum impact, using Audience Insights, optimizing reach and frequency, implementing planning strategies and best practices, understanding and learning from measurement solutions, and expertly tying Facebook products into a successful marketing and communication strategy.
You can take the test anywhere as long as it’s in an empty quiet room such as an office, a classroom, a bedroom, a living room, etc. You cannot take this test while someone else is present in the room.
To pass the test and get Facebook certified, you must earn a score of 700 or higher out of 1,000. If you fail the exam, you can retake it ofter 30 days. Unfortunately you will have to pay the $150 fee to retake, so make sure to study, study, study.
For more information on the Facebook Certification Test, visit facebook.com.
Was this article about taking the Facebook Certification test helpful and informative? Leave a comment or share to friends!