December 13, 2018
Anna Hubbel, writer at AdvertiseMint, Facebook ad agency
Facebook advertising offers a variety of unique ways to communicate with your audience. It even allows you to start conversations that open to other Facebook-owned platforms, such as WhatsApp.
WhatsApp is a text, voice, and video messaging app used by more than 300 million daily active users. This past October, Facebook introduced ads that users can click to open a chat with your business in WhatsApp. These ads include a call-to-action button at the bottom right of your ad creative that users can select to open WhatsApp if they prefer to communicate with your business that way.
Before you can create a Facebook ad with a WhatsApp call to action, you must first download WhatsApp Business for Android and connect your WhatsApp account to your Facebook page. You must also be your page’s admin.
Step 1: Open Ads Manager and navigate to Ads Creation.
Step 2: Choose your objective. Currently, the WhatsApp call-to-action is only available for the messages, traffic, and conversions objectives.
Step 3: Select WhatsApp in the “Message Destination” section.
Step 4: Define your audience, budget, and campaign schedule specifications. Note that you cannot target users under 18 years old.
Step 5: Choose the images, text, and headline for your ad in “Ad Setup.”
Step 6: Review your campaign and then click “Confirm.”
Now you can easily reach an audience who prefer chatting through WhatsApp, creating a seamless customer experience with your business.