Much like Facebook advertising, it is often difficult to manage Twitter ads without the help of a partner or agency. However, in order to get help, you need to grant ad account access to your partner.
Twitter allows you to give different levels of ad account access to third parties: account administrator, ad manager, campaign analyst, and organic analyst.
Account Administrator: The account administrator has the highest level of access to the account. With full access, the administrator can grant access to the account, assign and edit account roles, change advertiser campaigns, view performance data, access credit card and billing information, and create promoted-only Tweets, also known as limited delivery. The administrator, however, cannot post organic tweets.
Ad Manager: The ad manager can change campaigns, view performance data, and create promoted-only Tweets. The ad manager cannot create new accounts and post organic tweets.
Campaign Analyst: Although the campaign analyst can access ad accounts, the analyst cannot change campaigns, view performance data, create new accounts, and post organic or promoted-only Tweets.
Organic Analyst: Although the organic analyst can access ad accounts and view analytics, the analyst does not have access to view paid campaigns.
Below are the steps to giving Twitter users access to your Twitter ad account.
Step 1: Click “Edit access to account” on your Twitter ad account
Log in to ads.twitter.com. Click the expand arrow beside your Twitter username.
Step 2: Click “Add Access”
Step 3: Type the name of the user and assign a role
Step 4: Click “Save Changes”
Step 5: You’re Done
You can edit the Twitter user’s account role at any time.
