December 29, 2017
Use Facebook’s extensive user base of over two billion potential customers to build a list of subscribers for your email marketing list. You can do this by adding a MailChimp sign-up form to your Facebook page.[bctt tweet=”Add an email subscription form to your @Facebook page through @MailChimp. #emailmarketing” username=””]
Here’s How It Works
When users fill out the sign-up form through your Facebook page, their information will be added to your MailChimp subscribers list. After you set up the form, users can select the Email Newsletter tab from the left column of your page to fill it out.
The admin of your Facebook page is the only one who can add the sign-up form. You must first integrate Facebook with your MailChimp account to add a form. Also note that sign-up forms are only visible on the desktop version of Facebook, not mobile.
How to Add a MailChimp Sign-Up Form
Step 1: Log in to your MailChimp account, select your profile name, and then select “Account” from the dropdown menu.
Step 2: Select “Integrations.”
Step 3: Select the Facebook page you want to use from the “Page to use” dropdown menu.
Step 4: Choose which list you want to add your Facebook subscribers to from the “List to use” dropdown.
Step 5: Select “Yes” under the “Use signup form” tab.
Step 6: In the “Form theme” dropdown, select which style you want to use for your form. You can either choose your MailChimp theme or the Facebook-esque theme, which matches Facebook’s look and design.
Step 7: Type in the name you want to give your tab label.
Step 8: Save your form.
MailChimp is a valuable resource when used with Facebook. Not only can you create sign-up forms, but you can also create Facebook ads on MailChimp.