AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / How to Create Facebook Ads on MailChimp

April 10, 2017

How to Create Facebook Ads on MailChimp

Photo courtesy of MailChimpLate last month MailChimp announced that its users can create Facebook ads through its dashboard. This new capability allows users to target Facebook ads to their MailChimp contacts lists without switching back and forth from one platform to the other.

Although creating Facebook ads on MailChimp is a similar process to creating ads on Ads Manager, MailChimp’s platform offers less capabilities. For instance, it doesn’t offer Facebook’s ad objectives, and it doesn’t allow you to create certain Facebook ad formats. Here are the main differences between creating ads on MailChimp and Ads Manager:

  1. You can only choose automatic placements.
  2. You can only create page post ads using either the single image or the carousel format.
  3. You can’t use Custom Audience and Facebook’s detailed ad targeting options.
  4. You can’t place ads on Instagram, Instagram Stories, and in-stream videos.

If these difference don’t bother you, then you can start your own Facebook ad campaign through MailChimp. Here’s how.

Step 1: Click “Create Campaign”

Click the “Create Campaign” button located on the upper right corner of the screen.

Step 2: Name and choose your campaign

Next, name your campaign. Then choose your campaign type. Since you’re creating a Facebook ad, choose “Facebook ad.”

Step 3: Choose a Facebook page

Choose the Facebook page that you want to be associated with your ad.

Step 4: Choose your audience

You can choose your contact list as your audience. This means MailChimp will show your ad to people who are in your contact list.

After you choose your list, you must choose your contact type. You can choose to show your ad to people who are subscribed, unsubscribed, or not subscribed.

Subscribed: If you want a higher chance of getting conversions, choose this option. Those who are subscribed are high-interest customers because they are evidently interested in your business. If they weren’t, they would have unsubscribed.

Unsubscribed: If you want to draw the customers you lost back to your business, then choose this option.

Not Subscribed: If you want to encourage customers to subscribe to your business, this is the best option.

If, however, you want to expand your current customer list, then choose the option “People similar to your list contacts.” When you choose this, MailChimp will show your ad to people who share similar interests, behaviors, and demographics to your current customers from your contact list. With this option, you will need to choose the country you want your ad to appear in.

If you want to show your ad to an audience that isn’t in your contact list and that doesn’t share similarities to your current customers, then choose “People with interests you define.”

With this option, you must define your audience’s gender, age, and interests.

Step 5: Create your budget

When you create your budget, you must also set your schedule. That is, you must choose how long you want your ad to run. Next, you must indicate how much money you want to spend during your campaign. In the example below, the budget is set to a maximum of $100 for a week-long campaign.

Step 6: Write your copies

In this section you must write copies for your ad. Remember to keep your message concise: get to the point quickly by only including the most important part of your message. Your landing page will provide more details.

Once you’re done creating your ad, you will get a preview of your creation.

Step 7: You’re done!

Once you’re satisfied with your ad, you can scroll up and click “Submit ad” located on the upper right corner of the page. After submission, MailChimp will send your ad to Facebook for a review. If approved (MailChimp will notify you via email), your ads will start running, and you’ll be able to view your ad’s performance under the Reports section of your account.

Finished up creating your Facebook Ads on MailChimp? It’s time to start creating your Instagram Ads on MailChimp. Want to learn more about the other ad formats and options? Read all about Facebook’s carousel ad format, or check out what you can do with messenger ads.

Will you create ads through MailChimp? Let us know in the comments section below and share this how-to to friends.

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.