In this episode, Waive Car Co-Founder and COO Zoli Honig joins podcast host and AdvertiseMint CEO Brian Meert. With Meert, Honig discusses his experience as a Shark Tank contestant, walking away with a $500,000 investment in his start-up. How did Honig manage to appear on the show? How did he craft his pitch? How did he convince investors to fund his company? Honig reveals the answers to Meert.
According to Honig, his appearance on the show occurred by chance. Shark Tank Executive Producer Max Swedlow happened to read The Santa Monica Press one day, which featured an interview with Honig about his company, Waive Car. Intrigued by the company’s services—free two-hour electric car rentals—Swedlow contacted Honig, much to the latter COO’s surprise and disbelief.
Soon Honig and his partner, Isaac Deutsch, were on their way to filming an episode of Shark Tank. Honig describes the process as long and uncertain, with no guarantee of appearing on television. He talks of frequent meetings with producers and numerous paperwork to read and sign.
As contestants were eliminated week by week, Honig and Deutsch survived until the end, thanks to their bantering husband-and-wife dynamic, which Honig believes the producers enjoyed.
To learn more about the audition process and tips on how to appear on Shark Tank, format a pitch, and walk away with an investment, listen to the second episode of Duke of Digital.
