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You are here: Home / Facebook / How to Install Facebook Customer Chat to Your Website

December 9, 2017

How to Install Facebook Customer Chat to Your Website

Photo Courtesy of Messenger Developer blog

Facebook recently announced the Customer Chat plugin is now available in open beta to businesses globally. This plugin allows you to contact visitors on your website through Messenger. The plugin carries over any previous conversations with a customer on the Messenger app to the messages on your website.

How to Install the Plugin

Step 1: Install Facebook SDK for Javascript on your website by inserting the following script on each desired page.

Photo Courtesy of Facebook for Developers

If you don’t have a website yet, you can easily create one using the cheapest website builder.

Step 2: Using Facebook Business Manager, connect your Facebook page to your website by going to “Page Settings” >> “Messenger Platform” >> “Whitelisted Domains.” This allows to you whitelist your domain.

Step 3: Place the following div code in the HTML section of your website to add the plugin.

<div class=”fb-customerchat” 
 page_id=”<PAGE_ID>” 
 ref=”<OPTIONAL_WEBHOOK_PARAM>” 
 minimized=”<true|false>”> 
</div> 

2 Tips for Using Customer Chat

Before using Customer Chat, keep the following tips from the Messenger Developer blog in mind.

Tip 1: Use Your Customer’s First Name

Begin a welcome message to your customers with their first names. It personalizes the message, making your customers more engaged.

Tip 2: Inform Your Customers They Can Continue a Conversation on Messenger

Include a message at the beginning or end of a conversation that lets customers know they can continue the conversation on the Messenger app outside of your website.

This beta rollout of Customer Chat is only one example of Facebook’s attempts to monetize Messenger. The company is also currently testing a Messenger Broadcast feature, which would allow your business to send mass marketing messages to customers who have previously messaged you.

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Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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