AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Locations
  • Pricing
  • Blog
  • Contact
  • 844-236-4686
  • Get Started
Home / Facebook / How to Install the Facebook Pixel on WordPress

December 8, 2015

How to Install the Facebook Pixel on WordPress

In order to track conversions, set up remarketing and create custom conversions, you’ll need to install the Facebook Pixel on the header of your website. If you do not have a Facebook Pixel, visit How To Create a Facebook Pixel to create a pixel in four easy steps.  However, if you already have a pixel that you want to install into WordPress, follow the steps below to install the Facebook pixel in under five minutes.

Option 1: View Pixel

Option 1, Step 1: Click “Install Pixel Now“

Click “Install Pixel Now” to view your pixel code.

how-to-create-and-install-the-facebook-pixel3

Option 1, Step 2: Copy Code

Copy and paste the code between the <head> and </head> tags within your website code. This code will track visits to every page of your website.

step-4-shoppedx2

Option 2: Email Pixel

If you want to send your pixel code to your email, follow the steps below.

Option 2, Step 1: Click “Actions” & “Email Pixel Code”

Click the “Actions” tab then “Email Pixel Code” on the drop down menu.

screen-shot-2016-09-08-at-5-09-18-pm

Option 2, Step 2: Click “Send”

Type your email then click “Send“.

screen-shot-2016-09-08-at-5-09-37-pm

Option 2, Step 3: Click “Done”

Afterward, click “Done” to finish.

Step 2: Install the Header & Footer Plugin to your WordPress site.

From your WordPress site, click on “Plugins“, then “Add New” then enter “Header and Footer” into the Plugin search box. Click the “Install” button.

install-facebook-pixel-header-footer-wordpress-plugin

Step 3: Paste the Facebook Pixel into Header & Footer Plugin.

Inside the admin section of WordPress, navigate to “Settings”, then “Header and Footer”. Once inside, make sure the tab “Page Head and Footer” is selected and then find the section titled “Code to be added on HEAD section of every page“. Paste your Facebook pixel into this area and press “Save” at the bottom of the page.

how-to-install-facebook-pixel-on-wordpress-header-footer-plugin

That’s it. You’ve now installed the Facebook pixel onto every page on your WordPress site.

About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.

Complete Guide to Facebook Targeting

Facebook Ad Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies

Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Locations
  • Industries
  • FAQ

Follow Us

Facebook
Instagram
Snapchat
Youtube
Linkedin
Twitter

Services

Facebook Advertising
Instagram Advertising
Google Advertising
Amazon Advertising
Pinterest Advertising
Tiktok Advertising

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Earnings Disclosure | Cookie Policy

advertisemint google partner

© 2023 AdvertiseMint All Rights Reserved.