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You are here: Home / Facebook / How to Install the Facebook Pixel on WordPress

December 8, 2015

How to Install the Facebook Pixel on WordPress

In order to track conversions, set up remarketing and create custom conversions, you’ll need to install the Facebook Pixel on the header of your website. If you do not have a Facebook Pixel, visit How To Create a Facebook Pixel to create a pixel in four easy steps.  However, if you already have a pixel that you want to install into WordPress, follow the steps below to install the Facebook pixel in under five minutes.

Option 1: View Pixel

Option 1, Step 1: Click “Install Pixel Now“

Click “Install Pixel Now” to view your pixel code.

how-to-create-and-install-the-facebook-pixel3

Option 1, Step 2: Copy Code

Copy and paste the code between the <head> and </head> tags within your website code. This code will track visits to every page of your website.

step-4-shoppedx2

Option 2: Email Pixel

If you want to send your pixel code to your email, follow the steps below.

Option 2, Step 1: Click “Actions” & “Email Pixel Code”

Click the “Actions” tab then “Email Pixel Code” on the drop down menu.

screen-shot-2016-09-08-at-5-09-18-pm

Option 2, Step 2: Click “Send”

Type your email then click “Send“.

screen-shot-2016-09-08-at-5-09-37-pm

Option 2, Step 3: Click “Done”

Afterward, click “Done” to finish.

Step 2: Install the Header & Footer Plugin to your WordPress site.

From your WordPress site, click on “Plugins“, then “Add New” then enter “Header and Footer” into the Plugin search box. Click the “Install” button.

install-facebook-pixel-header-footer-wordpress-plugin

Step 3: Paste the Facebook Pixel into Header & Footer Plugin.

Inside the admin section of WordPress, navigate to “Settings”, then “Header and Footer”. Once inside, make sure the tab “Page Head and Footer” is selected and then find the section titled “Code to be added on HEAD section of every page“. Paste your Facebook pixel into this area and press “Save” at the bottom of the page.

how-to-install-facebook-pixel-on-wordpress-header-footer-plugin

That’s it. You’ve now installed the Facebook pixel onto every page on your WordPress site.

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Article by Brian Meert / Facebook / ad agency, advertisemint, advertising agency, adverts, brian meert, facebook, facebook ads, facebook advertising, facebook advertising agency, facebook pixel, header and footer plugin, install facebook pixel, installing the facebook pixel, social media ad agency, social media advertising agency, social media agency, wordpress

About Brian Meert

Brian Meert is the CEO of AdvertiseMint, a Hollywood-based digital advertising agency that specializes in helping successful companies advertise on Facebook. He began his online advertising career with his college cafeteria money and since then, has managed millions of dollars in digital ad spends in the entertainment, fashion, finance, and software industries. Brian has an MBA in marketing and over 15 years of experience in digital marketing & advertising.

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