People are making money on TikTok, some are even landing record deals—and you want a slice of that pie. Whether you are working with a TikTok advertising agency or on your own, you want that big break.
If regular TikTok teens can find fame on the video-sharing app, so could you. You’re likely wondering, How much do TikTok earners make, exactly? That’s a valid question, and I’m glad you asked. You want to know whether the amount you make is worth the effort, after all. Let’s take a look at how much people make on TikTok.
How Much TikTok Earners Make
TikTok influencers are perhaps the people who receive the most monetary benefit on the platform. They have a large following, which attracts partnerships with brands. Using Influence Marketing Hub’s TikTok Money Calculator, you can find how much each TikTok user makes from brand partnerships. The calculator provides an estimate based on users’ number of followers and engagement.
If you’re blessed with 30 million followers, you can earn between $18,000 to $30,000 per post. That’s a pretty sweet deal. An influencer like Baby Ariel could make that much.
If you have one million followers, you can earn between $700 to $1,000 per post. Not as large an amount, but still very decent.
If you have 200,000 followers, you can earn $100 to $200 per post.
If you have 2,000 followers, you can make $5 to $9 per post. Some brands may even offer free products as compensation.
Keep in mind, the estimate is based on follower and engagement numbers. Compensation is usually agreed upon with a brand, before moving forward with your partnership.
Of course, you may not have the following needed for sponsorship. Alternatively, you can earn money through virtual gifts on TikTok, which you can cash in for real money. For this option, the maximum you can withdraw per day is $1,000. Still not a bad sum.
The 2 Ways to Make Money on TikTok
Now that you know you can make money on TikTok, it’s time to learn the different ways of profiting off the platform.
Earn TikTok Virtual Items from Live Videos
Earlier I mentioned one method of earning money on TikTok: cashing in virtual gifts. You can only earn virtual gifts by broadcasting a live video, a capability available only to those with 1,000 followers. If users are particularly pleased with your video, they may send gifts as tips. Each gift is worth a certain number of coins.
Panda: 5 coins
Italian Hand: 5 coins
Love Bang: 25 coins
Sun Cream: 50 coins
Rainbow Puke: 100 coins
Concert: 500 coins
I’m Very Rich: 1,000 coins
Drama Queen: 5,000 coins
Users have to purchase these coins with real money. They then use these coins to purchase gifts to give to other TikTok users.
The gifts you receive can be converted into diamonds, which you can cash in. Diamonds are worth 50% the value of coins: one-hundred coins equal 50 diamonds; 50 coins equal 25 diamonds. Each diamond is worth 5 cents. If you have 100 diamonds, you can cash in for $50. However, TikTok also retains 50% of what you earn, so if you earned $50 worth of diamonds, you only keep $25.
You can withdraw your money only once you’ve reached $100, and you can’t withdraw more than $1,000 a day. You also need a verified Paypal account, to which TikTok will process the payment within 15 days.
Calculating the value of coins to diamonds to cash can be quite confusing. YouTuber Davison of Davison Video explains it well:
Collaborate with Brands as an Influencer
You can also make money on TikTok by becoming an influencer. Don’t worry, you don’t need one million followers to score brand partnerships. There are four influencer types that you can fall into.
If you have more than one million followers, you could become a mega influencer. Mega influencers are usually celebrities who use their social media presence to seal deals with major brands. Kim Kardashian and Kylie Jenner are examples. Baby Ariel is also considered a mega TikTok influencer for having 30.5 million followers to date.
If you have 40,000 to 1 million followers, you could become a macro influencer, like @iamjustinvibes.
If you have 1,000 to 40,000 followers, you could be a micro influencer, like @xthuyle.
If you have less than 1,000 followers, you could be a nano influencer, like @itsmeveraa.
As previously mentioned, influencers, depending on their following and engagement numbers, can earn thousands of dollars per post. If your number of followers aren’t at the influencer levels…well, you better start growing it now.
By Anne Felicitas