AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / How to Add a Cover Photo to Facebook That Drives Website Traffic

August 4, 2016

How to Add a Cover Photo to Facebook That Drives Website Traffic

Cover photos add style, personality, and aesthetic appeal to your Facebook page. Without one, your page may look bare, and not to mention awkward. Unless you add a cover photo, there will be a large gray rectangular block dominating your page. But a cover photo can do more than just make your Facebook page look more legit. It can also drive traffic to your website and generate leads.

When designing your cover photo, in addition to making it look good so that it stands out, consider what it is you want to accomplish. For example, do you want page visitors to make purchases on your website, collect subscriptions, or drive app installs? Once you’ve chosen your objective, you can design your cover photo accordingly. Here are some design ideas for your cover photo to generate conversions.

Highlight a Promotion or Special Offer

People love the word “free.” Whether it’s a “buy one, get one free” or “first 100 sign-ups get their first box free” type of deal, you should say it loud, say it proud on your cover photo. To drive traffic to your website, Facebook marketer Marie Page suggests in a Social Media Marketer article that you include a call-to-action on your cover photo and include a link to your website in the photo description. When users click on your cover photo, they can see exactly where they can go to get the amazing offer.

Here’s an example by Musicademy, which promotes 40 free music lessons in its cover photo and includes a “Click Here” call-to-action.

Image Courtesy of Musicademy

When users click on the call-to-action button, just as with any Facebook photo, they see the photo with the description where Musicademy includes a link.

Image Courtesy of Musicademy

2. Co-ordinate Your Facebook CTA with Your Cover Photo

Choose a CTA that best matches what you promote in your cover photo. For example, a “Learn More” CTA is more appropriate if you’re promoting a sale as opposed to a CTA for app downloads. Facebook lets you choose from multiple CTA options. These CTA buttons allow your page visitors to make the following actions:

  • Book an appointment
  • Make contact
  • Learn more about your business
  • Shop from your website
  • Make a donation to your business
  • Download your app
  • Play your mobile app game
  • Join your group
Image Courtesy of Musicademy

Using the Musicademy page example again, you’ll notice on the bottom-right corner of the cover photo two of Facebook’s CTA buttons “Learn More” and “Send Message.” Both match well with the cover photo because the “Learn More” CTA links to the same landing page Musicademy directs users to in the cover photo description. If users have specific questions about the offer, they can also click “Send Message” to communicate directly with Musicademy.

Make sure that your selected CTA directs users to the correct landing page and that your landing page is top-notch and in no way confusing or disruptive.

3. Describe What You Do

If you don’t want to promote a special offer or if your offer only lasts for a limited time, you can also describe what you do or explain the purpose of your page in your cover photo, says Page in the aforementioned Social Media Marketer article. Be careful not to overwhelm your audience with text in the image. Keep it simple and succinct.

For example, Mandy McEwen clearly conveys the who and the what of her page in the cover photo example below. According to her cover photo, her page is best suited for marketers and entrepreneurs. Her photo also lets potential followers know what to expect after following her page: They have the chance to share ideas with other members and participate in discussions that help their businesses grow.

Photo courtesy of Mandy McEwen, the owner of Mod Agency Insiders Facebook group

4. Use a Slideshow or a Video

No one said you have to use just one static image as your cover photo. If you’re feeling more creative, you can engage your audience with a slideshow or video. You should keep the aforementioned ideas and suggestions in mind just as you would for a single image when creating a video or slideshow. The ability to tell a story well is an added benefit of those two media choices. Take this opportunity to be creative and captivating with your narrative.

When changing your cover photo, you will be given a list of options for the type of media you want to upload. You can upload photos, videos, or slideshows. Simply click the type of media you want to upload as your cover.

Image Courtesy of Social Media Examiner

When creating your cover photo, keep in mind that Facebook says it should be at least 720 pixels wide. If you choose to upload a video, it must be between 20 to 90 seconds long, with at least 820 x 312 pixels. The recommended size for a video is 820 x 462 pixels.

How to Add a Cover Photo

Uploading a cover photo is fast and easy. Below are steps that will guide you to adding a cover photo.

Step 1: Log in to your Facebook account. Go to your News Feed at facebook.com and select “Pages” under “Explore” in the left-hand column.

Step 2: Select the page for which you want to add a cover photo.

Step 3: Navigate to your page. In the cover photo space, select “Change Cover” on the top-left corner of the cover.

Step 4: From the dropdown menu, choose which option you want for your cover photo. For example, select “Choose from Photos” if you want to use an image in your page’s image gallery. Select “Upload Photo/Video” if you want to upload new media.

Step 5: Choose the media you want from your Facebook gallery or computer files.

Step 6: Once you’ve selected your media, click and hold the image in the cover photo space to drag up or down to reposition it.

Step 7: When you’ve finished repositioning your cover photo, click “Save.”

Congratulations! You’ve just uploaded your cover photo! What’s next? Now you can start inviting Facebook friends to like your page.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.