If you’ve already created a Facebook pixel code which you want to install to Google Tag Manager, you’ve come to the right place. Before you continue reading, however, create a Google Tag Manager account if you haven’t done so already. Otherwise, here are the steps to installing the Facebook Pixel to Google Tag Manager.
Step 1: Ad a new tag
Go to “Work Space” then click “New Tag” to add a new tag.
Step 2: Choose a tag type
Under “Tag Configuration,” click “Choose a tag type to begin setup.”
Step 3: Click “Custom HTML”
Scroll down to “Custom” then click “Custom HTML.”
Step 4: Paste your Facebook Pixel code
Paste your pixel code under the box that says “HTML.”
Step 5: Choose a Trigger
Scroll down to “Triggering” then click “Choose a trigger to make this tag fire.”
Step 6: Click “All Pages”
Click “All Pages.” Note that you can check your trigger anytime in the future.
Step 7: Save
Click “Save” on the top right corner of the screen.
Step 8: Rename tag
Give your tag a name then click “Save.”
Step 9: You’re done!
All changes you make should appear under “Workspace Changes.” Once you are finished, click “Publish” to publish your changes.
If you liked this article about installing the Facebook Pixel to Google Tag Manager, comment, like, or share!