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You are here: Home / Facebook / How to Install the Facebook Pixel to Google Tag Manager

September 28, 2016

How to Install the Facebook Pixel to Google Tag Manager

If you’ve already created a Facebook pixel code which you want to install to Google Tag Manager, you’ve come to the right place. Before you continue reading, however, create a Google Tag Manager account if you haven’t done so already. Otherwise, here are the steps to installing the Facebook Pixel to Google Tag Manager.

Step 1: Ad a new tag

Go to “Work Space” then click “New Tag” to add a new tag.

google-tag-manager-tags1

Step 2: Choose a tag type

Under “Tag Configuration,” click “Choose a tag type to begin setup.”

google-tag-managertags2-copy

Step 3: Click “Custom HTML”

Scroll down to “Custom” then click “Custom HTML.”

google-tag-manager-tags3

Step 4: Paste your Facebook Pixel code

Paste your pixel code under the box that says “HTML.”

google-tag-manager-tags4

Step 5: Choose a Trigger

Scroll down to “Triggering” then click “Choose a trigger to make this tag fire.”

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Step 6: Click “All Pages”

Click “All Pages.” Note that you can check your trigger anytime in the future.

google-tag-manager-tags6

Step 7: Save

Click “Save” on the top right corner of the screen.

google-tag-manager-tags7

Step 8: Rename tag

Give your tag a name then click “Save.”

google-tag-manager-tags8

Step 9: You’re done!

All changes you make should appear under “Workspace Changes.” Once you are finished, click “Publish” to publish your changes.

google-tag-manager-tags9

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Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

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