If you’ve already created a Facebook pixel code which you want to install to Google Tag Manager, you’ve come to the right place. Before you continue reading, however, create a Google Tag Manager account if you haven’t done so already. Otherwise, here are the steps to installing the Facebook Pixel to Google Tag Manager.
Step 1: Ad a new tag
Go to “Work Space” then click “New Tag” to add a new tag.
Step 2: Choose a tag type
Under “Tag Configuration,” click “Choose a tag type to begin setup.”
Step 3: Click “Custom HTML”
Scroll down to “Custom” then click “Custom HTML.”
Step 4: Paste your Facebook Pixel code
Paste your pixel code under the box that says “HTML.”
Step 5: Choose a Trigger
Scroll down to “Triggering” then click “Choose a trigger to make this tag fire.”
Step 6: Click “All Pages”
Click “All Pages.” Note that you can check your trigger anytime in the future.
Step 7: Save
Click “Save” on the top right corner of the screen.
Step 8: Rename tag
Give your tag a name then click “Save.”
Step 9: You’re done!
All changes you make should appear under “Workspace Changes.” Once you are finished, click “Publish” to publish your changes.
