AdvertiseMint

Facebook Advertising Agency

  • Home
  • Services
  • Blog
    • Wiki
  • About
  • Pricing
  • Contact
  • 844-236-4686
  • Get Started
Home » What Is a Facebook Pixel?

August 9, 2016

What Is a Facebook Pixel?

Rate this post

what-is-a-facebook-pixel-1

If you’ve recently visited our dictionary, you’d know that a Facebook pixel is a piece of JavaScript code that allows you to measure, optimize, and build an audience for your campaign. With Facebook pixel, advertisers can monitor conversions by tracking actions as a result of an ad. It also allows advertisers to market to those who interact with their website and create a lookalike audience after the pixel has tracked a minimum of 100 conversions.

What Is a #Facebook Pixel? Click To Tweet

Benefits of the Facebook Pixel

First, the pixel obtains basic analytics on website visitors, providing a secondary resource to google analytics or other large analytics companies. Second, it allows you to re-marketing towards visitors who have visited specific pages of your site. For example, you can show couch related ads only to those who have viewed couches on your website. Third, you can run custom audience insights on the visitors of your website. This allows you to see never before seen demographic information on users such as age, gender, location, interest, and behaviors. Fourth, the Facebook pixel allows you to run Dynamic Product Ads or remarketing ads on Instagram.

How Can I Find a Facebook Pixel on Facebook Business Manager?

Step 1: Go to Business Manager

Go to Business Manager at business.facebook.com. After logging in and being redirected to your Business Manager page, click the “Business Manager” tab on the upper left hand corner. On the drop down menu, click “Pixels”

what-is-a-facebook-pixel2

Step 2: You’re done!

Your pixel should appear here. If you have not yet created a pixel, Facebook will prompt you to create one as illustrated in this photo.

What’s next? you can learn how to view your custom audience  or learn how to build a Facebook custom audience using multiple data types.

what-is-a-facebook-pixel1

Comments

comments

Article by Anne Felicitas / Advertising, Facebook, Guides, How-To / advertisemint, advertising, brian meert, facebook advertising, facebook advertising agency, facebook guides, facebook pixel, guides, how to guides, how-to, social media ad agency social media advertising agency, what is a facebook pixel?

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.
Hear the Audiobook FREE on Audible
Like our fan page for news, updates and weekly Facebook Live sessions.

AdvertiseMint

Posts by Network

  • Facebook
  • Instagram
  • Snapchat
  • Twitter
  • LinkedIn
  • YouTube

Posts by Category

  • Advertising
  • Guides
  • Hiring
  • How-To
  • News
  • Press Release

Popular Articles

  • Facebook Ads Quiz #2: How Well Do You Know Facebook?
  • What Is Tik Tok? (Podcast)
  • How to Get Facebook Blueprint Certification
  • How to Advertise on Pinterest
  • November Facebook and Instagram Updates: What You Missed
  • The Secrets to Selling Out Event Tickets (Podcast)
  • How to Promote Your Event on Facebook for Maximum Attendance
  • How to Get a Deal on Shark Tank (Podcast)
  • Brian Meert Introduces New Podcast, Duke of Digital
  • 11 Marketing Strategies and Solutions for Black Friday

AdvertiseMint

  • Press
  • Careers
  • Programs
  • Blog
  • Definitions
  • FAQ

NEWSLETTER

Sign up for our weekly email on Facebook ads.

NEWSLETTER

Certifications

advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Cookie Policy
© 2019 AdvertiseMint All Rights Reserved.
This site uses cookies. Find out more.