Benefits of the Facebook Pixel
How Can I Find a Facebook Pixel on Facebook Business Manager?
Step 1: Go to Business Manager
Go to Business Manager at business.facebook.com. After logging in and being redirected to your Business Manager page, click the “Business Manager” tab on the upper left hand corner. On the drop down menu, click “Pixels”
Step 2: You’re done!
Your pixel should appear here. If you have not yet created a pixel, Facebook will prompt you to create one as illustrated in this photo.
What’s next? you can learn how to view your custom audience or learn how to build a Facebook custom audience using multiple data types.