AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Social Media / 3 Reasons Why Travel Companies Should Advertise on Social Media

June 28, 2017

3 Reasons Why Travel Companies Should Advertise on Social Media

Now more than ever is the time to take advantage of the mobile advertising scene—specifically for travel agencies. According to eMarketer predictions, 40% of U.S. digital travel sales made during the 2017 summer travel season will come from mobile devices.

It’s easy. It’s convenient. It’s fast—three reasons the users opt to buy through mobile phones. But why should travel companies (airlines, car rentals, hotels, transportation, cruises, etc.) use Facebook, Instagram, and Snapchat to advertise? In addition to their optimal design for mobile, these networks offer several advantages for travel companies looking to advertise. Here are three reasons we highly recommend it.

1. Social Media and Mobile Are Where the Money Is

According to eMarketer, $75.85 billion in mobile travel sales will be earned in the U.S. by the end of 2017. That total is up 16.7% over last year’s count. Desktop and laptop travel sales, however, will decline 1.6%.

Additionally, eMarketer predicts that mobile travel sales alone will reach over $100 billion by 2020.

As for social media, usage is higher than ever. According to Statista, social media usage in the U.S. jumped from 24% in 2008 to 81% in 2017. With most of the population owning a smartphone or tablet device of some kind—and with mobile usage at a steady upward incline—it’s inevitable that users would access their social accounts via mobile phones most of the time Why not reach potential customers where you’re most likely to find them?

2. You Should Go Where They Go

Whether it’s for business or pleasure the average traveler won’t always have their laptop or desktop in hand. However, they will more than likely always have a mobile device with them.

It’s also unlikely that they’ll research your specific company for their traveling needs. But you can have your company appear in their social network feeds whenever they’re accessing their accounts. With location features such as Snap Maps, it’s becoming increasingly easier to identify potential customers near your company. If you advertise with social media platforms optimized for mobile, your company is accessible to customers wherever they go.

3. There Are Numerous Ad Formats Available

Travelers tend to be drawn to visuals. Travel companies should take advantage of the visual ad formats available for Facebook, Instagram, and Snapchat to appeal to this tendency. For instance, use Facebook’s Canvas, an immersive, highly visual ad format, to give users an immersive sampling of the things they could see or the places they could go when they use your travel services.

They want it quick and they want it fast. The frequent voyager may need to make last-minute travel plans, meaning they want their information and questions answered instantaneously. Instagram’s Click-to-Messenger ads allow users to come across information on your business and simply click to instantly direct them to a Messenger conversation with your company. Click-to-Messenger ads are also available for Facebook.

Whenever a user goes somewhere new and exciting, one of the first things they do is pop out their phone to take a video or picture to share with friends. Show them your company can have fun too with a custom Snapchat geofilter that markets your business while simultaneously allowing users to get their silly on.

With so much potential for significant growth in the social media mobile advertising scene, only one question remains: Are you there yet?

Comments

comments

Article by Anna Hubbel / Social Media

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.