A call to action (CTA) is your chance to turn a lead into a conversion. For this reason, it is an essential aspect of your marketing and advertising strategy. Whether it’s for email marketing campaigns, advertisements, or landing pages, a CTA is crucial to success, and a lackluster call-to-action … [Read more...]

APR. 9, 2021 Unsplash / Christiann Koepke Customer retention is the part of your customer relationships where you try to keep your consumers with you, and away from your competition. Unlike customer acquisition which focuses on gaining new clients, retention is about maintaining that … [Read more...]

Social media marketing and digital media have gone a long way since their conception. They have created a marketing landscape that has been proven to be highly effective, especially in times as bizarre as the present. According to Econsultancy's report, one in four online purchases are now made … [Read more...]

JAN. 29, 2021 Lisa Fotios / Pexels The current digital age has pushed forward the presence of social media graphics, and whether you’re a marketer or not, the importance of this is equally understood. After all, Instagram is the social platform with the fastest growth margin. And the reason? … [Read more...]

Jan. 18, 2021 Polina Tankilevitch / Pexels Social media marketing is vital to engaging with your target audience and reaching out to your prospects. As per 2019 stats, social media has 3.5 billion global active users. And 97% of customers between 18 to 34 years read online reviews to … [Read more...]

Torsten Dettlaff / Pexels If you’re thinking of two of the most effective and widely used digital channels in the customer acquisition realm, social media along with email marketing will top the list. Rather than arguing between the two, try integrating the them for a better … [Read more...]

Christian Wiediger / Unsplash As a marketing professional, business owner, or entrepreneur, it goes without saying — don’t underestimate the power of social media. If you were hoping posting and tweeting were just fads that would go the way of the CB radio, you’re out of luck. It’s simply no longer … [Read more...]

Word of mouth is still one of the most powerful forms of marketing all over the world. People trust other people they admire more than brands and their sales tactics. That’s why influencer marketing is on the rise. It’s based on authenticity and trust.  To gather an audience and recommend … [Read more...]

Kyle Smith / Unsplash Do you want to discover an audience, grow your business, drive sales, and get more traffic? Start by asking who your customers are and what they want. How? With social listening. Social listening is when you monitor the mentions of your brand, products, competitors, and … [Read more...]

Campaign Creators / Unsplash Whether you’re a veteran marketing professional or you’re transitioning to the industry for the first time, your campaigns need to have a solid foundation in marketing theories. Based on customers’ desires and motivations for taking action, these concepts help us … [Read more...]