Chase Chappell / Unplash The world of social media has opened up a range of marketing opportunities. With social media marketing, by focusing on the detail of your customer demographic, behaviors, and the social media platform itself, you can host a successful online marketing campaign with a … [Read more...]

Campaign Creators / Unsplash Social media is now a significant part of people’s lives. According to Emarsys, there are 3.5 billion social media users, or about 45 percent of the entire global population. Review42 reported that people spend an average of three hours per day on social media … [Read more...]

Wonderlane / Unsplash Today, more and more schools are discovering ways to use social media to meet multiple goals. Learning institutions are turning to their social channels to spread information faster, create and nurture a sense of community, and generate awareness on course offerings and … [Read more...]

Bench Accounting / UnsplashIf you run a business that is active on social media, it’s almost inevitable that you’ll receive a negative comment sooner or later. Whether or not you feel the negativity is justified, you’ll need a plan in place to respond.  Many brands completely ignoring negative … [Read more...]

Nghia Nguyen/UnsplashSocial media has become an integral part of every digital marketing strategy. With more than 3.8 billion people using social media, businesses can no longer ignore social media marketing.   Because of social media growth, the demand for social media managers is increasing. … [Read more...]

Cannabis is not only one of the most lucrative industries, but it’s also one of the fastest growing. According to recent statistics, the cannabis industry is expected to grow to a whopping $73.6 billion by 2027. Therefore, if you’re considering investing in the highly lucrative cannabis industry, … [Read more...]

With orders to stay at home and practice social distancing, businesses across different industries are taking a hit. Restaurants and bars have been ordered to close. Events, such as Coachella and the 2020 Olympics, have been postponed. Businesses are shrinking, sending some Americans home without … [Read more...]

The first quarter of the new year is an excellent time to breathe life into your social media campaign and develop strategies for the future. Here are 11 social media best practices to enhance your 2020 marketing. Which social media platform is best for your business goals? Think about what the … [Read more...]

When you have a niche audience, your net is smaller, and you have to be more purposeful about your marketing tactics. However, the people you can catch with your net will be quality leads, and you can get a lot out of a small highly interested audience. Here’s how to design a social media campaign … [Read more...]

Gavin McGarry, founder and CEO of Jumpwire Media, has quite the experience in social media marketing—more than 15 years, to be exact. Having worked with big clients such as Red Bull, Sony, and Yahoo, McGarry had a lot to say—understandably—about agencies and the state of social media in his podcast … [Read more...]