Social media marketing takes a lot of work. The number of followers you have, whether it be on Facebook, Instagram, Twitter, or all of the above, can be a crucial determiner of your marketing campaign’s success. But attracting those followers takes a lot of creative investment. When your page … [Read more...]
How to Create Great GIFs That Connect with Followers
Everyone enjoys a good GIF. They’re fun to look at; they can contain unique or relatable messages, and they are great for making users stop mid-scroll. In the marketing sense, GIFs are a smart way to connect with users without coming across as too salesy. What Does “GIF” Stand For? “GIF” stands … [Read more...]
Do Not Overlook Social Media Marketing. Here’s Why (Infographic)
As much as we don't want to admit it, most of us are very close to becoming social media addicts. And why not? There are endless possibilities that the internet offers, and we are not shy to use them. A social media account has many purposes. Got promoted? Tell your friends. Are you bored? Browse … [Read more...]
4 Crucial Steps to Converting the Online Window Shopper
A well-designed and perfectly-timed email can make all the difference in transforming a product view into a purchase. Oracle + Bronto, a lead email marketing service provider for e-commerce retailers, shares four steps to convert the online window shopper, resulting in more purchases and, … [Read more...]
The Best Marketing Strategy for Each Social Media Platform
Seventy percent of all US adults use at least one social media network. While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform, and the opportunities to leverage social media to raise brand awareness and generate revenue … [Read more...]
5 Best Practices for Protecting Yourself Against Cyber Breaches
Although digital technology is invaluable in today's marketing game, its data collection abilities also make it susceptible to cybercrime. Cybersecurity has become increasingly important and should be a priority in protecting your brand. Here are some best practices to protect your business and your … [Read more...]
Use Social Media to Learn More About Your Customers
By Jeff Hall, president and founder of Second To None This post originally appeared on Second To None. Social media is the modern arena in which brands across different industries are battling to find and connect with both existing and new customers. It is such a revolutionary theater for … [Read more...]
Video Is Changing How Consumers Shop, New Data Shows
Consumers are increasingly using video to learn about products before they purchase them, a recent study's findings revealed. The study, conducted by Think with Google, surveyed YouTube users and found that this trend has become quite popular, especially in the form of virtual in-store … [Read more...]
3 Unconventional Social Media Tricks to Try
It’s 2017—I no longer need to explain that having a social media presence is a necessity, not a luxury. I will go even further to say that social media improves consumers’ trust in businesses. If you are still uncertain about your company’s need to be on social media, consider the following. … [Read more...]
8 Reasons Social Media Is the Best Online Advertising Platform
On the edge about pursuing social media advertising as part of your marketing strategy? As an ads company, we can confidently tell you not to be. It's time to put your doubts to rest because social media is assuredly the best online advertising platform, and here's why. 1. Advanced Audience … [Read more...]
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