There are so many ways to advertise these days, so many platforms to advertise on. But just because there are so many options doesn’t mean you should use every single one. Success depends greatly on your business, organization, and campaign goals. Rather than dive unknowingly into a campaign on … [Read more...]

It’s so exciting when you acquire a new customer. It opens the door to new possibilities, perhaps an ongoing relationship in which the customer returns to your brand, again and again. Loyal customers who consistently return are the path to success. But how can you make that happen? Making … [Read more...]

Social media marketing takes a lot of work. The number of followers you have, whether it be on Facebook, Instagram, Twitter, or all of the above, can be a crucial determiner of your marketing campaign’s success. But attracting those followers takes a lot of creative investment. When your page … [Read more...]

Everyone enjoys a good GIF. They’re fun to look at; they can contain unique or relatable messages, and they are great for making users stop mid-scroll. In the marketing sense, GIFs are a smart way to connect with users without coming across as too salesy. What Does “GIF” Stand For? “GIF” stands … [Read more...]

As much as we don't want to admit it, most of us are very close to becoming social media addicts. And why not? There are endless possibilities that the internet offers, and we are not shy to use them. A social media account has many purposes. Got promoted? Tell your friends. Are you bored? Browse … [Read more...]

A well-designed and perfectly-timed email can make all the difference in transforming a product view into a purchase. Oracle + Bronto, a lead email marketing service provider for e-commerce retailers, shares four steps to convert the online window shopper, resulting in more purchases and, … [Read more...]

Seventy percent of all US adults use at least one social media network. While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform, and the opportunities to leverage social media to raise brand awareness and generate revenue … [Read more...]

Although digital technology is invaluable in today's marketing game, its data collection abilities also make it susceptible to cybercrime. Cybersecurity has become increasingly important and should be a priority in protecting your brand. Here are some best practices to protect your business and your … [Read more...]

By Jeff Hall, president and founder of Second To None This post originally appeared on Second To None.  Social media is the modern arena in which brands across different industries are battling to find and connect with both existing and new customers. It is such a revolutionary theater for … [Read more...]

Consumers are increasingly using video to learn about products before they purchase them, a recent study's findings revealed. The study, conducted by Think with Google, surveyed YouTube users and found that this trend has become quite popular, especially in the form of virtual in-store … [Read more...]