AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Locations
  • Pricing
  • Blog
  • Contact
  • 844-236-4686
  • Get Started
Home / Social Media / How to Cultivate Customer Loyalty to Your Brand

July 16, 2018

How to Cultivate Customer Loyalty to Your Brand

It’s so exciting when you acquire a new customer. It opens the door to new possibilities, perhaps an ongoing relationship in which the customer returns to your brand, again and again. Loyal customers who consistently return are the path to success. But how can you make that happen?

Making customers loyal to your brand takes time and dedication, as all relationships typically do. While there are various ways to build that loyalty, there are seven primary ways to do it:

  • Provide low prices, sales, and benefits
  • Have a mobile-optimized online store
  • Be diverse and inclusive
  • Showcase intelligence in advertising
  • Hire influencers
  • Be ethical
  • Provide easy return policies

Let’s explore each of these ways in greater detail.

Provide Low Prices, Sales, and Benefits

Solid relationships are about give and take. To build that understanding and encourage customers to buy from your brand, you must first offer them an incentive. Low prices, sales or special offers, and benefits are great ways to make customers feel like they’re getting something out of the relationship.

In a study of US teen Internet users, findings revealed that low prices, sales, and discounts influenced shoppers’ buying decisions. Additionally, two-thirds of the study’s participants said a great price made them more loyal to certain brands, with exclusive benefits also a big factor.

Have a Mobile-Optimized Online Store

Gen Zs, the age demographic consisting of teens aged 13 to 17, are the largest and most influential generation in the United States. For this generation, mobile is an integral part of their every day routine and plays a significant role in their purchase decisions. According to Emarketer, 56 percent of teens use their mobile devices to shop online. Additionally, a February 2017 survey found that Gen Zs even use their smartphones to shop in-store. Optimize your online store for mobile and create a seamless experience for young consumers.

Be Diverse and Inclusive

Gen Zs have a very diverse makeup. By 2020, 50 percent of Gen Zs will be part of a minority race or ethnic group. To establish a relationship with this generation, your communication with them (i.e. advertisements) should feature diversity and inclusivity. For example, you can feature more people of different ethnicities, genders, and sexual orientations in your ads. When your brand shows diversity and inclusivity, Gen Zs will be more responsive and more loyal.

Showcase Intelligence in Advertising

Consumers today place more value on intelligence than beauty. Ads that feel superficial no longer make the cut. Sixty-five percent of young consumers would rather have a great mind than a great body. To make sure consumers aren’t scrolling passed your ad because it pushes glamour and beauty too much, use a clever and intelligent angle instead. Think glasses and books rather than sex and bikinis.

Hire Influencers

To establish brand loyalty you must establish trust. Consumers tend to trust influencers more than brands. If an influencer is showcasing your brand, consumers are more likely to buy it. Look for popular influencers with social media behaviors that would be relevant to your brand. You also want to look for influencers who are genuine, unique, and innovative. This will add to the value consumers will receive by being loyal to your brand.

Be Ethical

If a consumer feels like your brand violates their ethical standards, there is no foundation of trust, no brand loyalty. How can consumers expect to trust a brand that has no moral compass? Consumers admire brands that have ethical standards because those standards show commitment beyond making money. Be consistently ethical across all of your brand’s behaviors. Doing so will make your brand more admirable and trustworthy to consumers.

Provide Easy Return Policies

If a consumer is on the fence about making a purchase, a complicated return policy could be the ultimate dealbreaker. It could also prevent a consumer from shopping with your brand in the first place. According to Emarketer, more than half of US Internet users avoid shopping with stores that have strict return policies. Additionally, 37.9 percent of in-store shoppers said their most important concern regarding returns is getting a full refund, with no complicated store credit or exchange alternatives. Create a return policy that’s easy to understand and that puts customer convenience first.

Every relationship requires attention and reasons to commit. Show your customers that you’re committed to making them happy, using the ways discussed in this article, and you will be rewarded with loyalty in return.

Request a FREE 30 Minute Strategy Call
Discover the best ad platforms to grow your business.


Profitable Ads

About Anna Hubbel

Anna Hubbel is a contributing writer for the AdvertiseMint Advertising Blog and writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies regarding Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, YouTube Ads , Amazon Ads, Google Ads, and Pinterest Ads. Anna has written columns for OnStage Blog, a theater-themed website and has experience as a videographer, photographer, and web designer. Anna earned her Bachelor’s degree in Communication from Saint Vincent College and a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport. Anna ensures that AdvertiseMint produces high quality content for businesses looking to hire a digital advertising agency.

Complete Guide to Facebook Targeting

Facebook Ad Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies

Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

AdvertiseMint

  • Home
  • About
  • Careers
  • Advertising Blog
  • Locations
  • Industries
  • FAQ

Follow Us

Facebook
Instagram
Snapchat
Youtube
Linkedin
Twitter

Services

Facebook Advertising
Instagram Advertising
Google Advertising
Amazon Advertising
Pinterest Advertising
Tiktok Advertising

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Terms and Conditions | Privacy Policy | Earnings Disclosure | Cookie Policy

advertisemint google partner

© 2023 AdvertiseMint All Rights Reserved.