A well-designed and perfectly-timed email can make all the difference in transforming a product view into a purchase. Oracle + Bronto, a lead email marketing service provider for e-commerce retailers, shares four steps to convert the online window shopper, resulting in more purchases and, … [Read more...]

Seventy percent of all US adults use at least one social media network. While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform, and the opportunities to leverage social media to raise brand awareness and generate revenue … [Read more...]

Although digital technology is invaluable in today's marketing game, its data collection abilities also make it susceptible to cybercrime. Cybersecurity has become increasingly important and should be a priority in protecting your brand. Here are some best practices to protect your business and your … [Read more...]

By Jeff Hall, president and founder of Second To None This post originally appeared on Second To None.  Social media is the modern arena in which brands across different industries are battling to find and connect with both existing and new customers. It is such a revolutionary theater for … [Read more...]

Consumers are increasingly using video to learn about products before they purchase them, a recent study's findings revealed. The study, conducted by Think with Google, surveyed YouTube users and found that this trend has become quite popular, especially in the form of virtual in-store … [Read more...]

It’s 2017—I no longer need to explain that having a social media presence is a necessity, not a luxury. I will go even further to say that social media improves consumers’ trust in businesses. If you are still uncertain about your company’s need to be on social media, consider the following. … [Read more...]

On the edge about pursuing social media advertising as part of your marketing strategy? As an ads company, we can confidently tell you not to be. It's time to put your doubts to rest because social media is assuredly the best online advertising platform, and here's why. 1. Advanced Audience … [Read more...]

An eMarketer study found that consumers will spend not only on others but also on themselves this holiday season. According to the study, consumers plan to spend approximately $430 on gifts and a total of approximately $794 on non-gifts and experiences, such as concert tickets, restaurants meals, … [Read more...]

There's beauty in connections. Literally. According to a recent Facebook IQ study, two things that beauty shoppers in France, Germany, and the UK have in common are their high usage of mobile devices for their beauty shopping experiences and their high usage of social media to connect with other … [Read more...]

Now more than ever is the time to take advantage of the mobile advertising scene—specifically for travel agencies. According to eMarketer predictions, 40% of U.S. digital travel sales made during the 2017 summer travel season will come from mobile devices. It's easy. It's convenient. It's … [Read more...]