An eMarketer study found that consumers will spend not only on others but also on themselves this holiday season. According to the study, consumers plan to spend approximately $430 on gifts and a total of approximately $794 on non-gifts and experiences, such as concert tickets, restaurants meals, … [Read more...]
2 Things France, Germany, and UK Beauty Buyers Have in Common: Mobile and Social Media
There's beauty in connections. Literally. According to a recent Facebook IQ study, two things that beauty shoppers in France, Germany, and the UK have in common are their high usage of mobile devices for their beauty shopping experiences and their high usage of social media to connect with other … [Read more...]
3 Reasons Why Travel Companies Should Advertise on Social Media
Now more than ever is the time to take advantage of the mobile advertising scene—specifically for travel agencies. According to eMarketer predictions, 40% of U.S. digital travel sales made during the 2017 summer travel season will come from mobile devices. It's easy. It's convenient. It's … [Read more...]
Why Social Media Advertising Is Effective: Uses and Gratifications
It's clear that social media is now more effective than most other platforms for advertising. But why is that? It's easy: consumers use social media every day. But why is that? The answer to that is also simple: uses and gratifications. Uses and Gratifications Theory (UGT) This renowned … [Read more...]
Top 6 Benefits of Digital Advertising
As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits (it’s great for targeting local audiences and driving customers to brick-and-mortar stores), it doesn’t have the capabilities digital advertising has, … [Read more...]
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