How does Facebook make you feel? Don’t worry, I’m not posing this question to make you delve deep into your emotional psyche and self-evaluate your behaviors. Rather, I pose this question as an interested writer who recently read about a study on how different social media apps make us … [Read more...]

Ah, a brand new year, so fresh and so full of possibilities. It’s the perfect opportunity to start anew. It’s also a great time to make some new year’s resolutions for your brand’s social media strategy. If you’re not sure where to start, here are some suggestions to help you conquer 2024. Refine … [Read more...]

We all experience an identity crisis at some point in our personal lives, but if a brand has an identity crisis, it needs to recover ASAP, or else it loses potential buyers. It is important to consistently maintain branding across all marketing channels, including social media platforms. Branding … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency The social media pendulum swung heavily between the good and the bad throughout 2018. Facebook faced a national crisis with the Cambridge Analytica scandal and Russian interference in the 2016 US Presidential Election, the … [Read more...]

Social media engagement is highly desired among businesses. It’s important for building the relationship between a brand and customers. It can strengthen brand loyalty among consumers and increase word of mouth advocacy, the least expensive and most effective form of marketing. As of late, … [Read more...]

Marketing advice: it’s everywhere. When we struggle, we look for answers. Whether it be from our peers, friends, or the Internet, we can get all kinds of suggestions about why our social media marketing campaign might be failing. Unfortunately, when we receive too much advice, sometimes with … [Read more...]

You just got home from a long day at the office. You’ve had a very productive day working on your brand’s digital marketing strategy for multiple online platforms. You sit down at your home desk and pop open your laptop to see if you’ve gotten any notifications on your personal Facebook profile. … [Read more...]

With more and more states legalizing marijuana, especially medical marijuana, more cannabis companies are emerging, looking for ways to reach their desired audience. But it’s challenging to be in the cannabis business because there are so many advertising restrictions. How can you grow your business … [Read more...]

There are so many ways to advertise these days, so many platforms to advertise on. But just because there are so many options doesn’t mean you should use every single one. Success depends greatly on your business, organization, and campaign goals. Rather than dive unknowingly into a campaign on … [Read more...]

It’s so exciting when you acquire a new customer. It opens the door to new possibilities, perhaps an ongoing relationship in which the customer returns to your brand, again and again. Loyal customers who consistently return are the path to success. But how can you make that happen? Making … [Read more...]