The potential to increase sales through social media platforms can be seen in numerous studies. According to HubSpot, Facebook content consumption has increased by 57 percent in the past two years. A report by Forbes shows that 25 percent of social media users follow brand pages, which affect their … [Read more...]

I write about social media. Specifically, how businesses should use social media to grow their client base. Prior to this job, I was the social media manager for a website. Some people find it inconceivable that you can build a career around social media. Many business owners just roll their eyes … [Read more...]

When we think of social media advertising, the networks that typically come to mind include the conglomerate of Facebook, Instagram, Snapchat, and Pinterest. Although not many think of Reddit, it is now emerging as an auspicious advertising platform. Reddit is an online forum that is constantly … [Read more...]

When you’re a young parent, the pressure is on to buy just the right products for your family, whether they be toys for the children, houseware for the home, or meal delivery services for the kitchen. It comes as no surprise that young parents often turn to social media to research products and … [Read more...]

Whether you’re reading a blog post, scrolling through memes, or watching a video on the internet, chances are the content you’re viewing was inspired at some point by another piece of creative work. Recycling information isn’t new, and some industries are even built on the idea of reusing and … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency When thinking of music streaming apps, Pandora and Spotify likely come to mind. That’s not at all surprising, considering they are the two most popular music streaming services in the United States. Although Pandora has long … [Read more...]

Buying an item online, especially from social media platforms, is a gamble. On the one hand, shoppers can purchase a beautiful item that brings them giddy joy. On the other hand, they can buy from a scammer who either ignores their inquiries about an unshipped item or delivers to them a flimsy … [Read more...]

How does Facebook make you feel? Don’t worry, I’m not posing this question to make you delve deep into your emotional psyche and self-evaluate your behaviors. Rather, I pose this question as an interested writer who recently read about a study on how different social media apps make us … [Read more...]

Ah, a brand new year, so fresh and so full of possibilities. It’s the perfect opportunity to start anew. It’s also a great time to make some new year’s resolutions for your brand’s social media strategy. If you’re not sure where to start, here are some suggestions to help you conquer 2024. Refine … [Read more...]

We all experience an identity crisis at some point in our personal lives, but if a brand has an identity crisis, it needs to recover ASAP, or else it loses potential buyers. It is important to consistently maintain branding across all marketing channels, including social media platforms. Branding … [Read more...]