Ah, a brand new year, so fresh and so full of possibilities. It’s the perfect opportunity to start anew. It’s also a great time to make some new year’s resolutions for your brand’s social media strategy. If you’re not sure where to start, here are some suggestions to help you conquer 2024.
Refine the Content You Produce
Even if your 2023 social media strategies have proven successful, there’s always room for improvement. Identify areas you can improve and make them a priority in 2024. Are you reaching the right audience? Should you invest more in Facebook ads to better engage your audience? Is your audience responding well to your content? What types of content appear to be the most engaging? Look at your social media metrics to answer these questions so you can refine your content accordingly.
Freshen Your Brand’s Look
The best part about the start of a new year is the opportunity for a fresh beginning. Your audience is already excited about their own clean slates; build on that excitement by giving them fresh visuals. This can be as simple as a new cover photo across all your social media profiles or as advanced as updating your brand’s logo completely. It depends on what works in the context of your brand. Whatever the context, give at least a small visual element of your social media strategy an upgrade to tap into your audience’s excitement for the new year.
Become a Social Analytics Genius
The best way to identify areas of improvement is to master your social analytics. Doing that helps you see what makes your audience tick. Analytics show you which content gets the most likes, clicks, or shares. You can use that information to adapt your social media strategy according to what engages your audience the most. Snapchat, Facebook, Google, Instagram, and Twitter all offer analytics tools that show you which content is performing best.
Try New Things
Experimentation is always a great way to advance your social media strategy. You don’t know if something is right for you until you try it, and a new year is all about taking risks. Is there a social media platform you don’t currently use for your brand? Try it! Ad formats you’ve never tried before? Give them a go! It’s time to take that leap and see how it works for you in 2024.
Engage, Re-engage, and Share
You aren’t the only one who likes to receive notifications. It’s a good feeling, one that your audience shares. To get users to engage with your content, practice some engagement of your own. Like, comment on, and share content that members of your target audience or key influencers post. Social media is a quid pro quo. Tap into that. The reward will be worth it.
Make More Videos
Video is the most engaging type of social media content, with the potential to go viral. If you’ve only dabbled into video content for your brand, consider investing more into producing quality videos in 2024. Whether it be in the form of product demos or captivating narratives, see what happens when you incorporate more video content into your social strategy.
Become BFFs with Your Audience
If you want your audience to get to know your brand better, you must show them you care. Get to know them first. What are their likes and dislikes? Have they shown interest in certain products? Do they need an extra nudge to get them to buy? Do they tend to leave items in their online shopping cart? Facebook Pixel and Snapchat Pixel are great tools for learning more about your audience’s behaviors. Once you learn all you can about your target audience, you’ll be able to create a social media strategy they will respond to.
Share Your 2024 Goals with Your Team
In addition to getting everyone on the same page about your social media goals, telling people prevents you from neglecting those goals. It also gives them the ability to point out when you’re falling back into bad habits. When your social media goals are clear to everyone in the organization, it’s harder to fall back into old social media habits that negate your new goals for the year. Solidify your goals by sharing it with everyone.
Look Out, 2024
Now is the time to set the tone for your social media strategy for 2024. You have the ability to create the success you envision. Start now and make it your year.
Written by Anna Hubbel, writer at AdvertiseMint, Facebook ads company