As much as we don’t want to admit it, most of us are very close to becoming social media addicts. And why not? There are endless possibilities that the internet offers, and we are not shy to use them. A social media account has many purposes. Got promoted? Tell your friends. Are you bored? Browse through your Facebook feeds.
Today, however, social media is increasingly used for a different cause. Business owners are finally using social media marketing to promote their services and facilitate the way people buy. With helpful features such as Facebook Marketplace, Ebay Daily Deals, Pinterest Buyable Pins, and Sponsored Tweets, social commerce has brought business owners a world of opportunities. Shopping has never been easier.
I’ve said it once. I’ll say it thousand times more: social media is your ticket to reaching the right audience most likely to convert. Social media influences customers to buy. In fact, 87 percent of shoppers have bought something after consulting social media.
Not only does social media influence customers’ purchase decisions, but it also creates a platform where brands and customers can interact, with brands listening to their suggestions and integrating new ideas into their business plans. Fifty-nine percent of US shoppers acknowledge that customer service through social media has answered all their doubts and made it easier to resolve any issues.
Social media marketing is a relatively new trend which continues to break records.
The infographic below shows you why incorporating social media into your digital marketing strategy can drastically improve your business.
This infographic was provided by Josh Wardini, the community manager at Webmastersjury.