November 23, 2017 Anna Hubbel
Now is the time to make those Facebook holiday ads pop as holiday shopping spikes. With online holiday purchases expected to reach an all-time high this year, your social media campaigns should be stellar. Sometimes all it may take is a little tweak here and there to make your ad sing loud and proud like a caroler spreading holiday cheer. Here are three ways to create successful Facebook holiday ads.
1. Create a Holiday Background
With images featuring your products, use a captivating holiday background or add a holiday graphic or sticker. Holiday elements stand out, and as consumers shop online, these elements attract their eyes.
2. Give Special Holiday Offers
Running a Black Friday special? Offering free holiday shipping? Whatever special offer you have going on during the holiday season, highlight it throughout your campaign to create a sense of urgency in your customers.
3. Position Products as Gifts
Pair your products with photos or text that reads something like “The perfect gift for him” to appeal to those consumers who are still trying to find that special gift for a loved one. Use targeting and insights tools to distribute these ads to customers most likely to buy gifts from your business. Facebook also recommends testing multiple versions of your ads to help you determine which works best for your business.
For more holiday campaign help, see also “3 Facebook Marketing Tips for the Holidays.”