The more you think about it, the more likely you’ll be overwhelmed by the countless factors that you need to consider when running a successful social media marketing campaign for your drop-shipping business. To succeed in marketing your drop-shipping store, you need to keep up with the ever-changing trends and algorithm updates. Not only that, you also need to have a firm understanding of who your audience is, which social media platforms they frequent, and what type of messaging would best resonate with them.
To help you with growing your drop-shipping e-commerce store through social media marketing, allow me to share with you these tried and tested tips used by any social media advertising company.
Let’s hop right in.
1. Automate Your Social Media Posts
Because the social media world is overflowing with people, influencers, and brands, your followers are bound to forget about you if you aren’t constantly popping up on your their social media feeds.
Chances are, you’re dealing with the same issue that most e-commerce store owners are facing: the lack of time and consistency. Because of how busy you are, you don’t have ample time to consistently publish content. That’s why you need automation.
With the help of automation tools, what would take you hours to produce you can do in minutes. For example, a social media management software such as Buffer lets you create preset publishing schedules for each of your social accounts.
You can schedule your posts to each of your social accounts daily, weekly, or monthly. You can also edit the schedules and change their post date and time.
With the help of social media automation tools, you don’t miss out on opportunities to post relevant content. It’s also an excellent tool to help space out your posts and avoid overposting or missing out on opportunities to engage your target audience.
2. Collaborate with the Right Influencers
Influencers can be the perfect people to work with to help promote your drop-shipping store. Since influencers often operate on social media and have a huge number of followers who trust their recommendations, it would make sense for your brand or your products to be seen together with them. However, you need to find the right influencer to best represent your brand and promote your products. You can use platforms such as Influence.co to find influencers in a specific niche, the social networks they are active in, the brands they work with, and more.
For instance, if you want to promote your e-commerce store on Facebook, you can find influencers who are active on the social network by filtering your search.
Once you find the influencer who best matches your social marketing goals, you can go to his or her profile and get information, such as audience demographics, social stats, and location. Using tools such as Influence.co can save you time and effort since you don’t need to go on each of your social media networks to look for influencers to work with. You can instead find influencers from a central place. Plus, the faster you find the right influencer to work with, the sooner you’ll be able to run an influencer marketing campaign for your drop-shipping business.
3. Engage Your Followers with Your Replies
Social media can be the perfect channel to engage your customers and promote your e-commerce store because it allows you to interact with your followers and answer their questions directly. For instance, when someone tags you on a question posted to Twitter, you can answer the question directly by replying to the Tweet.
The fast-food chain Wendy’s is a great of example of writing creative and viral Tweets and replies. In one instance, Wendy’s freestyled a rap about dips and sauces when requested by a follower.
It’s a creative and fun way to engage your followers, keep your brand fresh, and increase your brand visibility. Plus, it’s crucial to the promotion of your e-commerce store.
4. Post Product Videos
Social media has changed the way businesses operate. With social networks like Facebook and Instagram that allow longer videos, you can come up with more creative and interactive ways to promote your products and e-commerce store. For starters, you can create how-to videos about your products and publish them on Instagram.
Videos are perfect for educating your audience about the uniqueness of your products, the best ways to use them, and the benefits that your audience can enjoy.
With product videos, you can tell a short but valuable story that can make your target audience feel like they are relating to a human and not just a faceless brand. It’s also a great way to show a bit of your brand’s personality, such as the message you craft or the color themes in your videos that distinctly represents your brand.
5. Post Relatable Content
When you post high-quality and relatable content, it’ll be easier for you to connect with your audience. You become relevant in their eyes, therefore, making you worth looking into. Sometimes, that’s the only spark you need to catch their attention, which can lead them to buy from you down the line.
How does a relatable content look, you might ask. Here’s an example from Bark Box, a monthly subscription that offers dog services, experiences, and products. Bark Box, for example, posts memes about regular human experiences using dog photos on its social media accounts. It’s a cute and creative way of getting people’s attention by sharing content that its target audience can relate with.
Another way of posting relatable content is by running a contest on your Facebook account. To make your contest relatable, make sure that the prize and the dynamics are relevant to your audience. For example, if you’re in the dog niche, you can ask your audience to post their funny dog pictures. As a prize, you can offer dog food, or something relevant. What you don’t want to do is to give away a cool-looking real estate shirt as a prize. It might look cool, but it isn’t, in any way, relevant to your audience.
You can also run a tag-a-friend contest. When you ask your audience to tag a friend as part of the requirement to join, your contest has a higher chance of gaining more traction. This is a simple yet effective strategy to engage your followers and get more people to share your content. As you can probably imagine, you’ll be able to get better brand visibility using the tag-a-friend contest method.
By posting relatable and relevant content to your social media accounts, you can encourage your followers to share your content. It’s an excellent strategy to spread your brand awareness without sounding too overly promotional.
There you have it. These are just five out of the many social media marketing tips that you can use to promote your drop-shipping store. The best part is, if you scour the web for more tips, you are bound to find exhaustive drop-shipping guides that are teeming with mind-blowing (let alone, impactful) tips that you can use to grow your e-commerce business.
By Henry Sullivan