AdvertiseMint

The #1 Facebook Advertising Agency. 844-236-4686

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / 5 Ways to Boost Organic Reach Despite Facebook’s News Feed Changes

February 10, 2018

5 Ways to Boost Organic Reach Despite Facebook’s News Feed Changes

For businesses with Facebook pages, there has been a great deal of uncertainty and concern regarding Facebook’s recently announced changes coming to News Feed. The company has decided to show fewer business posts in feeds so as to make room for content that is more meaningful to users. As a result, businesses will need to rethink their Facebook marketing strategies so that their content is deemed meaningful enough to distribute in users’ feeds. A recent Forbes article shares five ways businesses can organically reach their audience even after this change is put into effect.

How to Boost Organic Reach

  1. Businesses should not stop updating their pages. According to Forbes, Google still uses Facebook pages to inform search results related to specific content. The more informed content a Facebook page has, the higher up Google will push it in search results if the search engine deems the content indicative of authority.
  2. Businesses should ask existing followers prioritize them. If a business has a loyal following, it shouldn’t be difficult to encourage followers to prioritize its page by clicking the Following button under the page cover photo and clicking “See First.” Doing so will prioritize a business’s content on News Feed over content from friends and family.
  3. Businesses should focus more on quality rather than quantity. In other words, businesses should spend more time making posts more thoughtful and personal rather than generating a lot of posts.
  4. Business should share content during convenient times. Users typically don’t care for posts during work hours or in the middle of the night. Businesses should consider times when users are most likely browsing their feeds when scheduling posts. To see when most followers are on Facebook, businesses can simply check their Insights page.
  5. Businesses should create more live videos. Businesses should use live video to generate real-time engagements, which Facebook will read as meaningful and News Feed-worthy.

Although the new changes coming to News Feed will certainly present some challenges for businesses, the marketing potential is still high and very much possible. All that’s needed is a reconfiguration of strategy when it comes to reaching Facebook audiences.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.