AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / 7 Ways to Increase Page Followers

February 28, 2017

7 Ways to Increase Page Followers

There’s nothing more humiliating than owning a Facebook page with only a few followers. Your business won’t look so good if a page visitor sees that you’re only sporting 150 likes and 80 followers.

Owning a Facebook page with a large following gives your business credibility, more leads, eligibility for ad breaks on live videos, and beta opportunities. If you’re facing a deficit in followers, have no fear. Below are seven sure-fire ways that leading Facebook marketing services use that you can rely on to increase page followers.

1. Follow Someone’s Page First

On Instagram, there is an unwritten etiquette on follows: if someone follows your account, common courtesy dictates that you reciprocate. The same unwritten etiquette applies to Facebook pages, especially if you, the Facebook page owner, have had a pleasant encounter with another Facebook page owner.

This is how our CEO, Brian Meert, who teaches Facebook ads on his free time, does it: during his classes, he plays a game. Everyone in the class must follow each other’s pages. It works partly because of the unwritten etiquette and partly because his students have had a pleasant experience during his lecture. Of course, you don’t need to teach a class to do this. After following someone’s page, private message a fellow page owner with whom you’ve interacted and ask them to follow your page. This page owner can be a client you’ve worked with, a business partner, or a customer. Don’t be afraid to ask. The worst they’ll do is say no (unless they prefer to kindly ignore you).

2. Post Valuable Content

If you post content that’s valuable, more people will likely follow you. Think of your relationship with your followers as symbiotic: it is grounded on mutual benefits. Your followers, who engage with your content, remain loyal to you, and, in return, you give them content that fulfills their needs. For example, if you’re in the B2B or B2C industry, you should post ebooks, guides, case studies, or infographics that benefit your followers. If you’re in the fashion industry, post lookbooks and fashion guides. If you’re in the entertainment industry, post videos, gifs, and culturally relevant memes that entertain. Giving your followers what they want will leave them begging for more content, and following your page is the only way they can get their hands on that.

3. Re-share Popular Content

As illustrated on point number two, posting valuable content will not only keep your current followers loyal, but it will also give you a higher chance of gaining more followers. If some of your posts have gone viral or accrued an impressive amount of engagement, don’t be afraid to share those posts again. If your post resonated with your current followers, they will also likely resonate with individuals who don’t already follow you.

Additionally, not all of your posts will reach all of your followers because your posts compete with posts by friends and family. Thus, you must re-share content every two months or so to ensure that those who haven’t seen your content will see them.

4. Include Like Buttons on Your Website

If you have a website, you should include CTA buttons that direct your visitors to your Facebook page. There are numerous plugins that let you do that. Below are the list of plugins for WordPress.

Facebook Widget
Simple Facebook Plugin
Facebook Like Box Widget
WP Facebook Like Button
Facebook Plugin
Facebook Page Promoter Lightbox

5. Include a Follow Button on Your Newsletters

You should include a follow button on your newsletters to turn your newsletter recipients to page followers. Because your leads are high-interest individuals (they wouldn’t have given you their emails if they weren’t already interested in your business), there is a high chance that they will follow your page once prompted.

6. Post Consistently

Posting consistently shows people that your Facebook page is alive and active. Otherwise, it wouldn’t be worth it for them to follow your page. As illustrated in point number three, your relationship with your followers must be symbiotic. If people are following your page, you must return the favor by consistently posting valuable content.

Although you should post consistently, you shouldn’t post too often to avoid spamming your followers. If you post often enough that your followers will perceive your posts as spam, they can hide your posts, report them as spam, or, even worse, unfollow you. All three actions will cause Facebook to penalize you by giving your page a lower rank on news feed.

Additionally, you shouldn’t post too often because Facebook doesn’t reward frequency. Rather, it rewards engagement numbers. For example, if you post 10 times a day but all of your posts have weak engagement, Facebook will rank your page lower in news feed.

7. Promote Your Page

You can promote your page by creating a Facebook ad optimized for brand awareness. The ad will contain the CTA “Like” which, once clicked, will automatically give your page one like and a new follower. (When you like a page, you automatically follow it.) A promoted page looks like this

Although promoting your page costs money, the costs are worth the high reach and conversions you will receive. When you promote your content, your reach expands beyond your followers. With the help of Facebook ad targeting, you can promote your page to the friends of your followers, individuals who share the same interests as your current followers, and individuals who are interested in content similar to yours. You can even show your page to your competitor’s followers.

If you’re lacking page followers, there’s no need to worry. As this post illustrates, gaining followers is easier than you think.

Was this post helpful? Comment your thoughts below or share this link to those who will find this useful.

Learn More:

How to Sell Products on Facebook and Instagram Shops?

Comments

comments

Article by Anne Felicitas / Facebook

About Anne Felicitas

Possessing five years of digital writing experience, Anne Felicitas is the blog editor of AdvertiseMint, a Facebook advertising agency that specializes in Facebook and Instagram ad management. Anne writes content and oversees a team of freelance writers and contributors, ensuring the AdvertiseMint blog regularly produces both short- and long-form content related to social media, marketing, and advertising.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.