Although most businesses are welcome to advertise on Facebook’s platform, there are some products and services that Facebook won’t allow on its site that you may not be aware of if you’re not partnered with a Facebook advertising company. Before you decide to promote your business with Facebook ads, review this list of prohibited items to sell on Facebook – products and services banned and restricted from Facebook’s platform.

1. Tobacco Products

Facebook doesn’t allow the advertising of tobacco and tobacco-related products, including these:

Cigarettes
Cigars
Chewing tobacco
Tobacco pipes
Hookahs
Hookah lounges
Rolling papers
Vaporized tobacco delivery devices
Electronic cigarettes

However, Facebook does allow ads that promote blogs or groups about tobacco. Other tobacco-related ads are also allowed, such as those that promote anti-smoking campaigns, e-books, counseling services for smoking addiction, rehabilitation programs, and facilities for smokers.

2. Weapons and Explosives

Facebook doesn’t allow ads promoting weapons, including the following:

Firearms
Ammunition
Paintball guns
BB guns
Fireworks
Explosives
Pepper spray
Knives
Tasers
Self-defense weapons

If your ads link to landing pages where people can purchase weapons, those ads will be flagged by Facebook.

Images of weapons are acceptable, as long as the weapon is not pointed directly at the person seeing it. Ads that promote blogs or groups about weapons are allowed. Those ads may contain images of weapons, as long as they are not pointed directly at the users seeing the ad.

3. Derogatory Personal, Political, and Religious Content

Facebook bans ads that promote hatred against its users. In particular, the social media company doesn’t allow ads attacking the following:

Race
Sex
Creed
National origin
Religious affiliation
Marital status
Sexual orientation
Gender identity
Language

If your ads promote hate speech against any of the above, they will be rejected and your account flagged.

4. Spy Cams and Surveillance Equipment

James Bond may be the world’s most famous spy, but his new idea for a spy store won’t get very far on Facebook. The social media company doesn’t allow the promotion of spy cams, mobile phone trackers, or other surveillance equipment. The promotion of private detective services may be allowed, so be on the lookout for Magnum PI.

5. Counterfeit Goods

A study shows that nearly 25% of luxury-item ads on Facebook were leading to sites that may promote or facilitate the sale of counterfeit goods. Facebook has taken a firm stance and will block any ads that fall within this category.

6. Fake Documents

Forgers looking to expand from dark alleyways and windowless vans will run into problems on Facebook. Ads may not promote fake documents such as degrees, passports, and immigration papers.

7. Adult Products and Services

As a general rule, Facebook ads may not contain nudity, overly sexual, or pornographic material of any kind. But how much skin can be shown in a Facebook ad before it gets rejected? Here are examples of what Facebook rejects and approves.

Facebook Ad Was Approved

Facebook ad with woman in t-shirt with minimal cleavage.
Facebook ad with woman in low v-neck t-shirt with noticeable cleavage.
Facebook ad with woman in normal swimsuit.
Facebook ad with woman in normal t-shirt wearing underwear or boy shorts.

Facebook Ad Was Rejected

Facebook ad with woman in bikini.
Facebook ad with woman in shorts with no shirt, hands covering breasts.
Facebook ad with normal shorts with low cut t-shirt exposing some underside of breast.

However, ads for family planning services and contraceptives are allowed.

8. Penny Auctions

Penny auctions lure consumers into thinking they are able to purchase high ticket items like iPads, designer handbags, and other electronics for a margin of the retail price. What the companies don’t disclose is that you must pay to bid, meaning multiple people are paying money, but only the highest bidder receives the final item. Facebook has stated that no ads may promote penny auctions, bidding fee auctions, and other similar business models.

9. Alcohol

Although alcohol is allowed, you must abide by local laws. For example, while the drinking age in the US is 21, it’s 18 in the U.K. Additionally, some countries may not allow the promotion of alcoholic beverages.

10. Body Parts

Because the sale of body parts is illegal, it also isn’t allowed on Facebook. “Body parts” specifically refer to the illegal sale of organs.

11. Cannabis

Although legal in several U.S. states, any promotion of cannabis is banned from the site. This includes cannabis paraphernalia, such as bongs and rolling papers.

12. Dating

Although dating ads are allowed on the platform, advertisers must abide my Facebook’s policies to make sure their ads are approved to run. Advertisers must also be pre-approved by Facebook to run ads.

13. Drug Tests and Exam-Taking Services

Services that involve taking exams or drug tests on behalf of clients are banned from Facebook.

14. Face Masks

Due to COVID 19, the demand for face masks rose. However, with this demand came price gouging. As a result, face masks that protect the nose and mouth are allowed with restrictions. Cotton masks are allowed while medical-grade masks aren’t. Ads must not also promote false information about COVID-19 or unrealistic promises about the benefits of face masks.

15. Fake Followers Services

Companies that offer to sell fake followers, engagement, or website traffic to clients are banned from the platform.

16. Gambling

Only certain types of gambling are allowed on Facebook. For example, ads for casinos are allowed while online gambling isn’t.

17. Hacking and Surveillance

Services and software for hacking and surveillance are not allowed on the platform.

18. Illegal Automobile Modification Products

Illegal automobile modification products are banned from Facebook. Here are the five most common products:

Radar detectors
Loud exhaust
Under-body neon lights
Modified headlights and taillights
Super dark tint

19. Lottery

Lottery ads are allowed but with restrictions. Government-run lotteries are allowed, as long as their targeting abides by the law.

20. Multi-Level Marketing

Ads for multi-level marketing companies, or pyramid schemes, are banned from Facebook.

21. Over-the-Counter Drugs

OTC drugs are allowed but with limitations.

22. Payday and Short-Term Loans

The following loans are banned from Facebook:

Payday loans
Paycheck advances
Bail bonds
Short-term loans (90 days or less)

23. Personal Loans

Personal loans are also not allowed on Facebook.

24. Online Pharmacies

Ads for online pharmacies are allowed, but ads for pharmaceutical drugs are not.

25. Politics

Although political advertisers must first be approved to run ads, political ads are usually allowed on Facebook, as long as they abide by applicable laws.

26. Recreational Drugs

Recreational drugs and drug paraphernalia are banned from Facebook.

27. Prescription Drugs

Prescription drugs are not allowed

28. Rehab

Ads for rehabilitation centers are allowed but with restriction.

29. Reproductive Health

Ads promoting reproductive health are allowed but with limitations.

30. Spyware and Malware

Spyware (spy cams, phone tracking devices) and malware (computer viruses) are not allowed on Facebook.

33. Subscription Services

Subscription services with the following conditions are not allowed:

Negative options
Automatic renewal
Free-to-pay conversion billing

34. Unauthorized Set-Top Boxes

Unauthorized set-top boxes are not allowed on Facebook.

35. Unsafe Supplements

Unsafe supplements, such as anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, and human grow hormones, are banned from Facebook.

36. Binary Options

Facebook bans financial products and services associated with misleading or deceptive practices. The following are not allowed:

Binary options
Initial coin offerings
Contract for difference trading

To stay up to date on Facebook’s ad guidelines, read the full list of Prohibited Content on Facebook.com.