Facebook has added video to its lead-generation advertising offerings so feel free to rejoice if you are a Facebook advertising company. This will attract financial brands, automakers, insurance companies and big real estate players. It also includes a call-to-action button within the video unite that will direct consumers to fill out contact forms.
“In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns,” a Facebook spokeswoman said on Wednesday.
From newsletters to price quotes, lead ads are designed to streamline the process of signing up to receive information from advertisers. When users click on the ads, for instance, a form opens with their contact information already inserted, as long as they gave Facebook that info beforehand.
Table of Contents
How to add videos to Facebook lead ads?
- Go to your Facebook Ads Manager and click on the “Create” button.
- Select the “Lead Generation” campaign objective.
- Give your campaign a name and set your budget.
- Choose your audience.
- Select the “Video” format for your ad.
- Upload your video.
- Add a headline, description, and call to action to your ad.
- Set your bidding options.
- Review your ad and publish it.
Types of Videos for Lead Ads
When it comes to adding videos to your Lead Ads, creativity knows no bounds. Here are a few types of videos that can work wonders:
- Product Demos: Showcase your product or service in action. A concise demo can give potential leads a clear understanding of what you offer.
- Testimonials and Case Studies: Let satisfied customers share their success stories. Authentic testimonials can build trust and credibility.
- Behind-the-Scenes: Provide a glimpse into your company culture or the process of creating your products. This humanizes your brand and makes it relatable.
- Explainer Videos: Simplify complex concepts or processes. An explainer video can educate your audience and answer common questions.
5 best Practices to create Facebook Video Lead Ads
Capture Attention Quickly
Viewers on social media have short attention spans. Begin your video with a captivating visual or a compelling hook within the first few seconds to grab the audience’s attention and encourage them to watch the rest of the ad.
Convey the Value Proposition Early
Clearly communicate your value proposition early in the video. Make sure viewers understand what you’re offering and why it matters to them. Highlight the benefits and solutions your product or service provides.
Keep it Concise and Engaging
Keep your video ad concise, ideally under 30 seconds. Use engaging visuals, animations, or storytelling techniques to maintain viewer interest throughout the video. Focus on the most important information to avoid overwhelming your audience.
Strong Call to Action (CTA)
Every effective video ad should have a clear and compelling call to action. Tell viewers exactly what you want them to do next, whether it’s clicking a link, signing up, or making a purchase. Make the CTA prominent and aligned with your campaign’s goal.
Mobile-Friendly and Sound-Optional
Many viewers watch videos on mobile devices, often without sound. Ensure your video is designed for both sound-on and sound-off viewing experiences.
Incorporate captions to convey your message even without audio, and use visuals that are easily understandable on smaller screens.
Advantages of Video Integration into Lead Ads
By adding video content, you can achieve the following advantages:
- Increased Engagement: Videos have a magnetic quality that draws users in. Adding videos to your Lead Ads can lead to higher engagement rates, as users are more likely to watch and interact with videos compared to static images.
- Enhanced Conversions: Videos have the power to convey complex information in a short span. They can effectively showcase product features, benefits, or success stories, influencing users to take action and fill out your lead form.
- Deeper Emotional Connection: Videos evoke emotions and storytelling that resonate with viewers. By creating emotional connections, you can establish a stronger bond with potential leads.
- Improved Click-Through Rates: Video thumbnails can entice users to click on your Lead Ads, boosting click-through rates and driving more traffic to your landing pages.
Optimizing Video Lead Ads for Success
As you embark on your video Lead Ads journey, keep these optimization strategies in mind:
- Test and Iterate: A/B test different video lengths, thumbnails, and headlines to identify what resonates best with your audience.
- Monitor Performance Metrics: Regularly analyze performance metrics such as click-through rates, conversion rates, and engagement to refine your strategy.
- Deliver Value: Ensure that your video content offers value to viewers. Solve a problem, answer a question, or provide entertainment.
- Seamless Transition: Ensure a smooth transition from video
Can’t deny it, Facebook has been working hard to ramp up their lead-gen game this year. They’ve added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.
Facebook also unveiled some other pretty big lead-gen updates this week:
- Advertisers can now duplicate lead-ad forms and edit fields across campaigns.
- It added customer-relationship-management (CRM) vendor partners for lead-gen ads including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.
- Facebook also partnered with MailChimp to create a system that’s supposed to automatically add leads to advertisers’ lists.
- For those with international privacy on mind: Advertisers now have additional options in the disclaimer portion of the lead-ad form, including a new check box for consumers to give permission to share their information. The feature could be helpful in countries where double opt in may be required.
Facebook has been developing many ad products. Most notably, Facebook introduced a way for advertisers to plan, buy and measure its video ads using total rating points (TRP), a metric that should be very familiar to any TV buyers. Ha! bet you didn’t know that one, did ya?
FAQs
What are Facebook lead ads?
Facebook lead ads allow users to submit their contact information directly from your ad without having to leave Facebook. This makes them a great way to generate leads for your business.
What are the requirements for videos used in Facebook lead ads?
- The video must be at least 720p resolution and 30 frames per second.
- The video file size must be less than 4GB.
- The video must be in a supported format, such as MP4 or MOV.
- Videos must be encoded with H.264 compression.
Do I need to optimize my video for mobile viewing?
Yes, optimizing your video for mobile viewing is crucial. The majority of Facebook users access the platform on mobile devices. Ensure that your video is visually clear and text is legible even on smaller screens.
How long should my video be for a Lead Ad?
Aim for videos that are around 15 to 30 seconds long to maintain viewer engagement. Concise videos are more likely to capture and hold the audience’s attention.
Can I track the performance of my video Lead Ad?
Yes, you can monitor video Lead Ads through Facebook Ads Manager. Observe key metrics such as click-through rates, engagement, and conversions to assess the effectiveness of your video content and make informed optimization decisions.
