Facebook has added video to its lead-generation advertising offerings. This will attract financial brands, automakers, insurance companies and big real estate players. It also includes a call-to-action button within the video unite that will direct consumers to fill out contact forms.
“In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns,” a Facebook spokeswoman said on Wednesday.
From newsletters to price quotes, lead ads are designed to streamline the process of signing up to receive information from advertisers. When users click on the ads, for instance, a form opens with their contact information already inserted, as long as they gave Facebook that info beforehand.
Can’t deny it, Facebook has been working hard to ramp up their lead-gen game this year. They’ve added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.
Facebook also unveiled some other pretty big lead-gen updates this week:
- Advertisers can now duplicate lead-ad forms and edit fields across campaigns.
- It added customer-relationship-management (CRM) vendor partners for lead-gen ads including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.
- Facebook also partnered with MailChimp to create a system that’s supposed to automatically add leads to advertisers’ lists.
- For those with international privacy on mind: Advertisers now have additional options in the disclaimer portion of the lead-ad form, including a new check box for consumers to give permission to share their information. The feature could be helpful in countries where double opt in may be required.
Facebook has been developing many ad products. Most notably, Facebook introduced a way for advertisers to plan, buy and measure its video ads using total rating points (TRP), a metric that should be very familiar to any TV buyers. Ha! bet you didn’t know that one, did ya?