AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Adding Videos to Facebook Lead Ads

March 11, 2016

Adding Videos to Facebook Lead Ads

Facebook has added video to its lead-generation advertising offerings so feel free to rejoice if you are a Facebook advertising company. This will attract financial brands, automakers, insurance companies and big real estate players. It also includes a call-to-action button within the video unite that will direct consumers to fill out contact forms.

“In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns,” a Facebook spokeswoman said on Wednesday.

From newsletters to price quotes, lead ads are designed to streamline the process of signing up to receive information from advertisers. When users click on the ads, for instance, a form opens with their contact information already inserted, as long as they gave Facebook that info beforehand.

Can’t deny it, Facebook has been working hard to ramp up their lead-gen game this year. They’ve added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.

Facebook also unveiled some other pretty big lead-gen updates this week:

  • Advertisers can now duplicate lead-ad forms and edit fields across campaigns.
  • It added customer-relationship-management (CRM) vendor partners for lead-gen ads including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud.
  • Facebook also partnered with MailChimp to create a system that’s supposed to automatically add leads to advertisers’ lists.
  • For those with international privacy on mind: Advertisers now have additional options in the disclaimer portion of the lead-ad form, including a new check box for consumers to give permission to share their information. The feature could be helpful in countries where double opt in may be required.

Facebook has been developing many ad products. Most notably, Facebook introduced a way for advertisers to plan, buy and measure its video ads using total rating points (TRP), a metric that should be very familiar to any TV buyers. Ha! bet you didn’t know that one, did ya?

Comments

comments

Article by Jennifer Everett / Facebook

About Jennifer Everett

Jennifer is a freelance writer, full-stack marketer, and content contributor for AdvertiseMint. She's also worked with Uber on content migration, dynamic content fields, and building out content pages.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.