AdvertiseMint

Grow your business with Facebook, Instagram & TikTok advertising. Let's talk 844-236-4686.

  • Home
  • Services
    • Facebook Advertising Agency
    • Advertising Agency for Amazon
    • TikTok Advertising Agency
    • Google Ads Advertising Agency
    • Instagram Advertising Agency
    • Snapchat Advertising Agency
    • LinkedIn Advertising Agency
    • Spotify Advertising Agency
    • Pinterest Advertising Agency
    • YouTube Advertising Agency
  • Pricing
  • Blog
  • About
  • Contact
  • 844-236-4686
  • Get Started
You are here: Home / Facebook / Advertisers Can Now Measure Brand Lift across Both TV and Facebook Campaigns

September 27, 2017

Advertisers Can Now Measure Brand Lift across Both TV and Facebook Campaigns

Photo Courtesy of Facebook IQ

Keeping track of all your ad campaign results as they run on different media platforms can be a pain. Facebook is now offering two-in-one solutions for advertisers who want to compare and contrast ad campaign performance across both TV and Facebook platforms through one screen. One solution, the Nielsen Total Brand Effect with Lift, is currently available to all advertisers in the US and United Kingdom. The other solution, Facebook Cross-Platform Brand Lift, is expected to roll out in early 2018.

Nielsen Total Brand Effect with Lift

This partnership with Nielsen allows Facebook to offer advertisers the ability to measure efficiency of TV campaigns in comparison or combination with Facebook ad campaigns in one metric screen. Advertisers also have the option to combine this Total Brand Effect with Nielsen’s Total Ad Ratings (TAR) for approximate reach measurements.

To reap the benefits of the Nielsen Total Brand Effect with Lift, advertisers need only contact their Facebook representative.

Facebook Cross-Platform Brand Lift

For Facebook, Instagram, and Audience Network, this solution will allow advertisers to measure ad performance across all three platforms in one screen. Additionally, there will be self-serve reporting options for tracking frequency and duration of Facebook usage during commercial breaks.

Benefits of Lift Measurement

This graphic is a sample illustration. Exact reporting details vary. Photo Courtesy of Facebook Newsroom

Advertisers will have more flexibility and capability in terms of brand lift measurement to compare test versus control scenarios as they relate to TV ad exposure, and how it relates or differs from Facebook ads.

Specifically, these tools conveniently allow advertisers to compare and contrast TV and Facebook ad campaigns (whether independent of each other or in cohesion) and ultimately determine what is working, what can be better, and what needs to change.

According to Facebook, advertisers have already begun benefiting from the new brand lift solutions. Cleaning and appliance company Shark, for instance, used the Nielsen Total Brand Effect with Lift solution and received the following results (verbatim from Facebook):

  • A 22-point lift in ad recall for TV and Facebook (versus a 6-point lift for TV-only and a 3-point lift for Facebook-only)
  • An 8-point lift in purchase intent for TV and Facebook (versus a 6-point lift for TV-only and a 1-point lift for Facebook-only)
  • A 6-point lift in awareness for TV and Facebook (versus a 3-point lift for TV-only and a 3-point lift for Facebook-only)

With a bulk of advertising popularity moving to video, having the ability to measure TV ads in conjunction with Facebook ads on one measurement platform is only the beginning.

Comments

comments

Article by Anna Hubbel / Facebook

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

Complete Guide to Facebook Targeting

Download our FREE Facebook guide with over 850 ad targeting options.

  • This field is for validation purposes and should be left unchanged.

Speak with an Advertising Specialist

Want to learn more about what advertising platforms are best for growing your business.

Schedule a FREE call with our experts. 

Ad Targeting Infographics

  • Amazon DSP Ad Targeting
  • Facebook Ad Targeting 
  • Hidden Facebook Ad Targeting
  • LinkedIn Ad Targeting
  • Snapchat Ad Targeting
  • Digital Ad Platform Policies
Hear the Audiobook FREE on Audible

Browse by Platform

  • Facebook
  • TikTok
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Snapchat
  • Pinterest
  • Amazon
  • Google

Popular Articles

(Updated 2021) How to View What Your Facebook Profile Looks Like to Others

How to Make Money on TikTok

New Instagram Sorting Feature Shows Who Appears on Your Feed the Most

12 Ways to Become TikTok Famous

Here’s Where Instagram Keeps All the Posts You Liked

How to Hide Your Facebook Post from a Specific Person

Instagram’s Warning Notification Gives At-Risk Accounts a Second Chance

6 Important Marketing Theories and How to Apply Them on Social Media Campaigns

35 Banned and Restricted Products You Can’t Advertise on Facebook

The Best Time to Post on TikTok, According to Data

AdvertiseMint

  • Home
  • About
  • Careers
  • Blog
  • Definitions
  • Programs
  • FAQ
  • Press
  • Phishing Scam
  • Sitemap

NEWSLETTER

Get expert insights and latest news in digital advertising every week

NEWSLETTER

Certifications



advertisemint google partner     

7080 Hollywood Blvd, Hollywood, CA 90028       |       844-236-4686

Facebook Advertising | Instagram Advertising | Google Advertising | Amazon Advertising | Pinterest Advertising | Tiktok Advertising
Terms and Conditions | Privacy Policy | Cookie Policy
© 2021 AdvertiseMint All Rights Reserved.