Last month, Amazon launched Sponsored Display ads on Twitch, a popular live-streaming platform.
Amazon has been continuously expanding Sponsored Display ads to a few of its other subsidiaries, such as Kindle. Featuring Sponsored Display ads on Twitch is an exciting development for sellers that are invested or interested in Amazon advertising; the streaming platform has untapped potential for brands to reach a wide audience that is rapidly growing, and Amazon’s tools for Sponsored Display ad campaigns make it easier than ever to do.
What are Sponsored Display Ads?
Sponsored Display is an advertising tool that leverages omnichannel marketing for vendors and sellers on Amazon. It offers more flexibility and accessibility to those who might not have the budget, time, or resources to use display advertising otherwise. It can also be used in conjunction with Amazon DSP to boost their ad campaigns by reaching new audiences and/or targeting specific products.
Why Advertise on Twitch?
Twitch boasts 30 million daily visitors on average – a 19.2% increase from last quarter. Better yet, their audience is highly engaged. Last month, they watched over 1.9 billion hours of content from millions of unique streamers. The global community revolves largely around gaming, e-sports, and music. However, as Twitch continues to gain popularity, its variety of content increases accordingly; channels streaming art projects, podcasts, or even just casual conversations have gained a following in Twitch’s rapidly-growing “IRL” category.
In other words, having Sponsored Display ads on Twitch isn’t exclusively beneficial to sellers and brands targeting young gamers. Though the majority of the platform’s users are 34 or younger, there are a variety of communities and interests that Sponsored Display ads can tap into — and they’re large enough to give sellers TV-level reach.
Sponsor Display ads will be placed on Twitch’s Browse and Discovery pages, and will only be available to ad campaigns based in the following countries: USA, Canada, UK, France, Germany, Italy, and Spain.
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