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You are here: Home / Amazon / Amazon’s New-to-Brand Metrics Help Drive Customer Acquisition

February 21, 2019

Amazon’s New-to-Brand Metrics Help Drive Customer Acquisition

5 / 5 ( 1 vote )
February 21, 2019
Anna Hubbel, writer at AdvertiseMint, Facebook marketing agency
Image Courtesy of Amazon.com

Amazon’s large platform makes tracking advertising metrics a daunting task. But Amazon recently introduced new-to-brand metrics for display, video, and Sponsored Brands advertisers so campaign performance metrics are clear and easier to understand.

The new set of metrics are now part of Amazon’s measurement suite and help advertisers develop strategies that drive customer acquisition and efficient business growth. The metrics’ key function is to identify whether a buyer is an existing customer or a customer that’s new to a brand, with no purchases of the brand’s products made on Amazon within the last year.

New-to-brand measures total new-to-brand purchases and sales, new-to-brand purchase rate, and cost per new-to-brand customer, among other campaign performance metrics. These metrics make it easier to calculate the approximate cost of acquiring new customers on Amazon, as well as determine which advertising channels and strategies will deliver optimal campaign performance. They also help advertisers identify areas where they can optimize strategies for maintaining brand loyalty with existing customers.

These new metrics are just one of the resources Amazon is dishing out to advertisers. For advertisers who want to see how their Amazon ads measure up against those on rival sites, Amazon is currently testing an attribution pixel

Written by Anna Hubbel, writer at AdvertiseMint, Facebook advertising agency reviews

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Article by Anna Hubbel / Amazon / amazon, amazon ads, amazon advertising, amazon news, amazon update, tech news

About Anna Hubbel

Anna Hubbel is a contributing writer for AdvertiseMint. Anna writes about trending digital advertising topics, including news stories, how-to guides, and detailed marketing strategies. She works as a freelance writer, having written columns for OnStage Blog, a theater-themed website, as well as other blogs. She also has experience as a videographer, photographer, and web designer. Anna earned her bachelor’s degree in Communication from Saint Vincent College in 2014. She earned a Master of Arts degree in Communication, with a focus on organizational communication, from the College at Brockport in 2019.

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