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Back in June, Apple announced a slew of updates with the roll out of iOS 14. Among the changes include stronger privacy settings, which require apps to ask permission before collecting and sharing data.
This update will affect Facebook advertisers’ ad campaigns, in particular, ads placed on the Audience Network. According to an announcement by Facebook, iOS 14 will impact advertisers’ ability to accurately target and measure Audience Network ads, which will result in decreased monetization.
Anticipating Apple’s new software, Facebook is working on a few tweaks to the advertising platform, which includes no longer collecting identifier for advertisers (IDFA) for its family of apps on iOS14. Although, this decision may change once the social media company receives more guidance from Apple.
Facebook will also release an updated version of the SDK that supports iOS 14 and may no longer offer Audience Network ads to iOS 14 devices, depending on how things go.
To prepare for this change, Facebook recommends the following actions:
- Update to the latest version of the SDK that supports Apple’s SKAdNetwork API, which limits the data available to businesses for running and measuring campaigns.
- Use non-IDFA match methods, such as adopting Facebook Login or using Advanced Matching to share hashed customer contact information.
- Create a new ad account using a new account creation experience that will launch in early September.