Introduction to Promoted Hashtag
A promoted hashtag is a type of hashtag that brands or entrepreneurs pay to feature on social media platforms, ensuring greater visibility among users. Unlike regular hashtags, which organically gain traction based on user engagement, a promoted hashtag receives a … [Read more...]
Definition of social Amplification
Social amplification, at its essence, is the process by which content, be it related to a product or service, gains increased visibility and engagement across social media platforms. Rather than simply posting a piece of content online and hoping it reaches the … [Read more...]
Definition of Sponsored Stories
Sponsored stories are a type of advertising where content appears on a user's news feed or stories feature due to monetary payment by an advertiser, rather than organically. Essentially, they are ads that are seamlessly integrated into platforms like Facebook and … [Read more...]
Definition of Event-Based Marketing
Event-based marketing (EBM), also referred to as trigger marketing, is a strategic approach wherein specific marketing activities are initiated based on predefined events or user actions.
Instead of broadly broadcasting a marketing message, EBM zeroes in on … [Read more...]
Introduction to Website Maintenance
Website maintenance is a critical service that encompasses all the actions required to keep a website up to date and fully functional. It involves regular checks to ensure the website performs optimally on the user experience front, maintaining its relevance on … [Read more...]
Introduction to Marketing Agency
In today's fast-paced business environment, the way companies present themselves to the world can make all the difference. A marketing agency serves as a bridge between brands and their target audience, crafting compelling narratives and strategies to enhance … [Read more...]
1. Definition of Web Marketing
Web marketing, often synonymous with online marketing and internet marketing, encompasses the strategies and techniques used to market products and services on digital platforms. It's the process by which businesses leverage digital channels, platforms, and methods to … [Read more...]
1. What Is an Outstream Video?
Outstream video, commonly referred to as outstream video ad, is a type of video advertisement that plays outside of a video player or video content. Unlike instream video ads, which play before (pre-roll), during (mid-roll), or after (post-roll) a video content that a … [Read more...]
1. Defining AB Testing?
A/B testing, or split testing, is a simple yet powerful method to evaluate and optimize different elements of your digital marketing efforts. It involves comparing two versions of a webpage, email, or marketing campaign to determine which one performs better in terms of … [Read more...]
1. What Is the Definition of Split Testing?
Split testing, often referred to as A/B testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of a specific objective. This objective could be anything from increasing … [Read more...]
