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Brian Meert

Brian Meert is the CEO of AdvertiseMint, a full service digital advertising agency and regular contributor to our Advertising Blog. Brian has written in-depth articles and marketing infographics that are used by marketing executives around the world. He writes about topics relating to Meta Ads Agency, Instagram Ads Agency, TikTok Ads Agency, Snapchat Ads Agency, YouTube Ads Agency , Amazon Ads Agency, Google Ads Agency, and Pinterest Ads Agency. After completing his MBA in marketing, Brian has spent the last 20 years working in digital marketing and helping clients like Coca Cola, Newegg, Grant Cardone and Consumer Affairs run profitable advertising.

November 6, 2023

What is Search Engine Marketing (SEM)?

1. What is Search Engine Marketing (SEM)?  Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the term can encompass a range of activities, it most commonly refers to paid advertising on search … [Read more...]

November 6, 2023

What Is a Lead Capture Page?

1. Defining Lead Capture Page A lead capture page, often referred to as a "landing page" or "squeeze page", is a web page specifically designed to capture information from visitors, typically in exchange for something of value. The primary goal of this page is to convert website visitors into leads … [Read more...]

November 6, 2023

What Is Event Marketing?

1. Defining Event Marketing Event marketing refers to the strategic design and implementation of promotional activities centered around live experiences, either in-person, virtual, or a blend of both, to promote a product, service, or brand. These events can range from trade shows, webinars, … [Read more...]

November 6, 2023

What Is a Sales Page?

1. Defination of Sales Page? A sales page is a dedicated web page designed to promote and sell a particular product or service. Its main goal is to convert visitors into paying customers. A well-designed sales page gives potential customers compelling reasons to purchase the product or service. 2. … [Read more...]

November 6, 2023

What Is a Landing Page?

1. What Exactly is a landing page?  A landing page is a dedicated web page designed specifically for marketing or advertising purposes. It is where a visitor "lands" after clicking on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. … [Read more...]

November 6, 2023

What Is a Splash Page?

1. What is a Splash Page? A splash page is a web page that appears before the user accesses the main content of the website. It's often used for branding purposes, to showcase a key visual or message, or to direct users to specific sections of a site. Splash pages can be temporary or permanent, … [Read more...]

November 6, 2023

What Is Transactional Video on Demand (TVOD)?

1. What is Transactional Video on Demand (TVOD)? Transactional Video on Demand (TVOD) is a digital distribution model in audiovisual content consumption, characterized by its pay-per-view or pay-per-title structure. Under TVOD, viewers can select and access individual movies, TV episodes, or other … [Read more...]

November 6, 2023

What Is Opt-In?

Definition of Opt-In In email marketing, "opt-in" refers to a consumer's intentional action to provide their email address, thereby giving brands or businesses the green light to send them marketing emails. This act stands at the forefront of modern marketing communication, ensuring messages are … [Read more...]

November 6, 2023

What Is a Spam?

Spam Definition Spam primarily refers to unsolicited email messages sent out in bulk to a vast number of recipients. While many associate the term with the canned meat product by Hormel Foods, its digital meaning has roots in a Monty Python sketch where the word "SPAM®" was humorously repeated … [Read more...]

November 6, 2023

What Is SEO Writing?

Introduction to SEO Writing In today's online-driven world, the need for high-quality content that ranks well in search engine results is paramount. This is where SEO writing comes into play. SEO writing, or search engine optimization writing, is the art of crafting content not just for readers but … [Read more...]

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