Definition of Conversion
In the world of marketing, the term "conversion" holds significant weight. Unlike a currency converter or the metric system that changes one unit into another, in marketing, conversion refers to the process where a visitor, having interacted with a brand's content or … [Read more...]
The Definition of Lifetime Value (CLV)
Lifetime Value (LTV) in mobile apps is a critical metric that estimates the total revenue a single user generates throughout their engagement with an app.
It encapsulates various factors, including the average purchase value, frequency of transactions, and … [Read more...]
Definition of an Install
Install is the process by which a user downloads and integrates an application onto their device. From the perspective of mobile marketing, an install represents the critical juncture where a user transitions from a prospect to an active user.
It is the execution of an … [Read more...]
Definition and Basic Concept of a Push Notification
A push notification is a message that pops up on a mobile device or desktop, offering a direct line of communication from app publishers to users. Utilized effectively across both Android and iOS operating systems, these notifications are … [Read more...]
The Definition of Connected TV
Connected TV, often abbreviated as CTV, refers to any television set that connects to the internet and accesses content beyond what is available via the normal offering of cable or satellite providers. This includes smart TVs with built-in internet capabilities and … [Read more...]
Direct Response Marketing is a marketing strategy that encourages a direct and immediate response from the audience. Its primary goal is to drive a specific call to action (CTA) by compelling consumers to take immediate action, such as making a purchase, signing up for a newsletter, or filling out a … [Read more...]
What Exactly is User-Generated Content (UGC)?
User generated content (UGC) refers to any content—be it videos, images, text, reviews, and more—created by individuals rather than by companies, brands, or creators who are officially affiliated with those entities. It's essentially the product of end … [Read more...]
Defining Ad Network?
An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand.
Why Are Ad Networks Crucial for Publishers … [Read more...]
Twitch is a live streaming platform that is primarily known for video game streaming, where content creators can broadcast their gameplay live to viewers around the world. It also features streams related to music, lifestyle, sports, and more, allowing streamers to engage with their audience in real … [Read more...]
Anchor text is the clickable word or phrase in a hyperlink that is visible to the reader on a webpage. It is typically highlighted and distinguished from the rest of the text, often underlined and in a different color, signaling that it is a link to another page or resource on the internet.
How Can … [Read more...]
