The decline of organic reach has been an issue that any Facebook marketing agency has had to content with during the past several years (even ours here at Advertisemint). The fear of this decline is not unfounded. A 2018 report by Simon Kemo and Hootsuite found that global internet users grew by 8%. … [Read more...]

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver your content to your audience, one is a … [Read more...]

As you're planning to launch your first social media advertising campaign, you might be considering your choice of platforms. There's so many to choose from: Instagram, Snapchat, YouTube, and Pinterest—which one should you pick? If you haven't yet considered Facebook, you should, for various … [Read more...]