OCT. 21, 2020 Greg Bulla / Unsplash Audience Network will transition to bidding only, beginning March 31, 2020 due to the iOS 14 update that changes the way companies collect online data. Although Facebook has already planned to focus on bidding since its roll out back in 2017, the social … [Read more...]
Facebook Ads
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How Facebook Is Working to Prevent Election Interference
OCT. 19, 2020 In 2016, Facebook came under fire for allowing fake and politically divisive Russian ads to overwhelm the social platform. It was suspected that this was done to disrupt and influence the election. For the 2020 election, Facebook is attempting to right these wrongs, and in … [Read more...]
35 Banned and Restricted Products You Can’t Advertise on Facebook
OCT. 7, 2020 Joshua Hoehne / Unsplash Although most businesses are welcome to advertise on Facebook's platform, there are some products and services that Facebook won't allow on its site that you may not be aware of if you're not partnered with a Facebook advertising company. Before you decide … [Read more...]
How to Turn Off Sound On for Facebook Videos
OCT. 5, 2020 Back in 2017, Facebook announced on its newsroom blog that videos will automatically play with sound on. After Facebook tested automatic sound in News Feed and received positive feedback from participants, the company decided to slowly bring sound-on to more users. "As people watch … [Read more...]
9 Facebook Retargeting Strategies for Better Ad Conversions
SEPT. 21, 2020 NESA by Makers / Unsplash Advertising works best when shown to a targeted audience, which you can define by demographics, education levels, professions, and much more. Other than these criteria, there is one more step to successful targeting: There is retargeting, the best … [Read more...]
How to Use Stock Photos for Facebook Ads
SEPT. 10, 2020 Panos Sakalakis / Unsplash Yes, many of you may have cringed at the words “stock photos,” but truthfully they are a blessing in disguise for many marketers. When used correctly, they can bring your ads to life. What Are Stock Photos? Stock photos refer to a collection of … [Read more...]
Facebook Will Pay You to Deactivate Your Account Before Election Day
SEPT. 9, 2020 Igal Ness /Unsplash As part of its research efforts, Facebook is paying users to deactivate their Facebook and Instagram accounts before the U.S. election. In a screenshot posted by Washington Post’s Elizabeth Dwoskin, the social media company is sending select users a survey … [Read more...]
Apple’s iOS 14 Update Will Affect Facebook Ad Targeting: Here’s What to Do
AUG. 28, 2020 Tobias Dziuba / Pexels Back in June, Apple announced a slew of updates with the roll out of iOS 14. Among the changes include stronger privacy settings, which require apps to ask permission before collecting and sharing data. This update will affect Facebook advertisers’ ad … [Read more...]
Facebook Removes Multicultural Affinity from Ad Targeting Options
AUG. 18, 2020 Facebook announced that it is removing multicultural affinity from its ad targeting options. Examples of multicultural affinity targeting include “African American,” “Hispanic,” and “Asian American.” According to Facebook, the change simplifies the targeting process. “As … [Read more...]
The Ultimate Guide to Facebook Retargeting for Your Ecommerce Store
AUG. 10, 2020 Rawpixel Have you ever browsed an online store, perhaps even putting items in your shopping cart, but not made a purchase? Did you notice that shortly afterward, you were seeing advertisements for that store on your social media feeds? If so, you’ve been on the receiving end … [Read more...]
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