August 19, 2017 You may be wondering what a landing page view is. It's simple, really. A landing page view is an action that occurs when a user clicks a link in your ad and lands on your URL or page. Landing page views are what you want to happen as a result of a link click. Examples of … [Read more...]
Publishers Can Now Promote Their Apps in Instant Articles
August 8, 2017 The bond between Facebook and publishers continues to grow stronger, as is evident in the platform's latest app install CTA (call-to-action) for Instant Articles. Facebook rolled out the new unit last week. This new CTA unit allows publishers that use Instant Articles … [Read more...]
Video Ads Can Now Offer Rewards for Gamers through Audience Network
August 7, 2017 Facebook's Audience Network now offers rewards for gamers when they choose to view a video advertisement. When gamers choose to view a Facebook ad from their gaming app, they will then be rewarded with coins, points, or other desirable game incentives. An effective strategy … [Read more...]
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