When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the … [Read more...]
Popular AI Prompts every Advertising Copywriter Should Use
In today's fast-paced digital advertising world, the fusion of AI and copywriting offers copywriters a blend of creativity and efficiency. AI-powered prompts are valuable tools that help generate innovative ideas and streamline the copywriting process. This article will explore how utilizing AI … [Read more...]
Google Chrome Extensions for Digital Advertising
In the fast-paced world of digital marketing, Google Chrome extensions have become indispensable tools for advertisers and marketers. These extensions streamline various activities from blocking intrusive ads to providing insights into SEO and competitive strategies. In this article, we will explore … [Read more...]
How to Advertise in Movie Theaters
Advertising in movie theaters provides an exceptional opportunity to engage a captive audience. Most brands use a movie theater advertising agency to manage and oversee these ads. Advertising on the big screen leverages the immersive cinema environment to deliver ads that are visually compelling and … [Read more...]
Who are the biggest advertisers in the world?
In today's fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer … [Read more...]
The Complete Guide to Advertising on Streaming Services
As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted … [Read more...]
How to sell out a Running Event using Digital Advertising
Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various … [Read more...]
Questions every business owner should ask about their advertising
In today's competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. By asking the right questions, they can ensure their marketing efforts are effective and aligned with their business goals. Identifying your … [Read more...]
What is dynamic ad insertion (DAI)?
For those looking into what is Dynamic Ad Insertion (DAI), it transforms the advertising landscape by offering personalized and seamlessly integrated ads into live and on-demand video content, changing the game for OTT advertising agencies. Unlike traditional TV advertising, DAI takes a page from … [Read more...]
How Much Does a Super Bowl Ad Cost in 2025?
As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing … [Read more...]