Putting the “Art” in Advertising. In 1985, Andy Warhol unveiled to the world his Ads Series, one of his most renown collections depicting brands and iconic logos into an artistic light. However, The debate over whether advertisements qualify as art has been ongoing, with compelling arguments on … [Read more...]
#Hashtags On the Way Out: Is the Era Over?
#Hashtags On the Way Out: Is the Era Over? Ah, the humble hashtag. Remember when that little "#" symbol was just simply known as the "pound sign"? Back in the day (oh boy), it was something you'd see on telephones, not trending topics. Now it's practically embedded into our brains as the mighty … [Read more...]
Hyper-Personalized Marketing with AI: A Responsible Approach
The robots have more or less taken over the world of marketing and have proven to be a helpful tool in helping businesses reach new audiences in a more calculated, expedited way. However, in today's digital landscape, consumers expect personalized interactions from brands. A McKinsey & Company … [Read more...]
How Snapchat’s 2025 Valentine’s Day Insights Can Elevate Your Marketing
Love is in the air. As Valentine's Day approaches, Snapchat has unveiled key insights to help brands create impactful campaigns that resonate with users during this season of love. According to Statista, the number of Snapchat users in the USA is expected to reach a whopping 91.1 million in 2025. As … [Read more...]
Rethinking B2B Marketing Budgets
When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the … [Read more...]
Popular AI Prompts every Advertising Copywriter Should Use
In today's fast-paced digital advertising world, the fusion of AI and copywriting offers copywriters a blend of creativity and efficiency. AI-powered prompts are valuable tools that help generate innovative ideas and streamline the copywriting process. This article will explore how utilizing AI … [Read more...]
Google Chrome Extensions for Digital Advertising
In the fast-paced world of digital marketing, Google Chrome extensions have become indispensable tools for advertisers and marketers. These extensions streamline various activities from blocking intrusive ads to providing insights into SEO and competitive strategies. In this article, we will explore … [Read more...]
How to Advertise in Movie Theaters
Advertising in movie theaters provides an exceptional opportunity to engage a captive audience. Most brands use a movie theater advertising agency to manage and oversee these ads. Advertising on the big screen leverages the immersive cinema environment to deliver ads that are visually compelling and … [Read more...]
Who are the biggest advertisers in the world?
In today's fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer … [Read more...]
The Complete Guide to Advertising on Streaming Services
As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted … [Read more...]